I make ice cream and I make more money than both my parents combined. I know it sounds like a weird

flex and that's not my point of this video. But rather when everyone was making fun of me because I graduated

college and I still worked at an ice cream place that it ended up working out for me. It's 2021 and the

internet runs the world. Welcome to the wildly lucrative world of ice cream TikTok, where employees

go from making $10 an hour to hundreds of thousands overnight. Today in the

show, we're talking to Dylan LeMay. He's one of the many fast food workers using their downtime to go

viral on TikTok. We're speaking with Dylan about how making really short videos shot on your phone

can completely transform your life. In about a year, he's grown to over 10 million followers on TikTok,

and in about six months, he's gained 1.6 million subscribers on YouTube. Now, you know,

one thing about Dylan is he's part of this short form, vertical, POV, fast food wave of content

creators. All those things I just said, that sounds crazy.

So short form, meaning these videos are short. They're generally less than 30 seconds.

Sometimes less than 10 seconds. They are shot vertically on phones and POV meaning point of view.

So when you come across one of his TikToks, you actually don't even see his face. You just see his

arms because he's shooting with a phone that is right underneath his neck.

Now, there's a ton of creators who are doing this. You know, Dylan worked at Coldstone, but then you have Malad Merg who works at Subway and he makes content about making Subway sandwiches.

And even outside of Malad, there are tons of creators on TikTok who are filming the behind

the scenes of their experience working at either McDonald's or Starbucks. Duncan Donuts even has

their own program now that helps employees create TikToks on the job. Now, it's not just actually

the behind the scenes of what's happening at Coldstone that makes these pieces of content interesting. What Dylan's

doing and what a lot of these creators are doing, the reason why these are going so viral is because

it's actually multi-narrative storytelling. So let's break down the different narratives that you'll

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