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iilluminaughtii

The Wild (and Terrible) Legacy 4Loko Left Behind | Corporate Casket

iilluminaughtii

Blair Zoń

Documentary, Education, Business, Society & Culture

4.4961 Ratings

🗓️ 24 September 2022

⏱️ 26 minutes

🧾️ Download transcript

Summary

Go to http://mintmobile.com/CASPER to get premium wireless from just $15 bucks a month. Four Loko has been described as a blackout in a can which, honestly, isn’t that far from the truth. But when caffeine and alcohol mix, the combination can literally be deadly. Is Four Loko to blame, or the irresponsibility of its consumers? Welcome to the Corporate Casket, a semiweekly series where bad businesses go to die. We will discuss any and everything from bad charities, terrible CEOs, and businesses that have a lot to hide. Connect with me: https://linktr.ee/iilluminaughtii Sources: https://justpaste.it/1u7kq Writers/Researchers/Helpers: Ali Z-B This episode was edited and mixed by: G. Thomas Craig Album cover art created by: Betsy Primes Intro Song Credits: Last to Fall- Will Van De Crommert Outro Song Credits: Sacred and Profane- Nicholas Rowe Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

Click on a timestamp to play from that location

0:00.0

Have you ever seen a drink define a generation? Maybe when you were a teenager you felt like a badass walking into a convenience store and spending your allowance money on a monster red bull jolt or rock star energy drink

0:21.5

Monster Energy Un unleash the beast.

0:24.0

Rock stop. Don't play by the rules.

0:28.0

Red Bull gives you a win.

0:30.0

Whether you bought them to cram for a history test the next day or just to feel cool, the energy

0:34.9

spike from these drinks may have been the only legal and accessible kind of high you could get your hands

0:39.5

on at that age.

0:40.5

Sure, you knew that you probably shouldn't have them, but their forbidden nature only made

0:45.6

them all the more tempting. As energy drinks grew more popular and as you grew older, maybe

0:51.0

you had the bright idea to combine alcohol and caffeine, like having a

0:54.9

Red Bull and Vodka at a frat party. Well, you wouldn't be alone. Humans have been combining

1:00.0

alcohol and caffeine for centuries. Coffee wine was invented in protein bar form back in 800

1:06.5

a.d. The recipe for Tia Maria coffee liqueur dates back to the 17th century and the black Russian cocktail was invented in the 1940s.

1:15.6

But in the mid 2000s a new generation defining drink came along to push those

1:20.1

boundaries for loco. For Loco was liquid hyperbole, a blackout in a can, and has been

1:26.8

called fucking insane on every level. Though the equivalents differ depending on which article

1:32.0

and source you're looking at, some say a single Four Loco The

1:35.0

equivalent to which article in source you're looking at. Some say a single four loco was comparable to

1:35.8

drinking six beers all at once. The Wall Street Journal claimed that it was more

1:40.0

like 12 and the Yale Daily News argued it was basically a single cup of coffee and three beers.

1:45.2

Four loco's manufacturer, Fusion Projects, said it was essentially wine, some craft beers,

1:50.1

and a tall Starbucks coffee all in one.

...

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