Why do some big successful brands go bust?

Toast is back for a new series, taking a look at the decisions that often left investors burnt.

I'm Sean Farrington, a BBC business journalist. I'll be hearing about the hype.

They're going to do the deal that makes them the most money at that point of time.

And I'm picking what went wrong,

talking to owners and employees to ask,

what can we learn?

It was being undercut by similar rivals.

It just couldn't survive.

Toast. Listen first on BBC Sounds.

This Scotland Outdoors podcast from BBC Radio Scotland.

Hello and welcome to part two of our Whithorn Way series. I'm Mark Stephen.

And I'm Rachel Stewart. In our last episode, we reached Glasgow's older neighbour, Govan.

Now it was time to leave the big city and continue our journey towards Paisley.

But in typical, out-of-doors fashion, we got a bit distracted along the way, somewhere around Renfrew.

This is not really why we're here, but I got quite excited seeing this,

because I love this type of Victorian engineering.

Everything sort of riveted together.

It's an example of a bascule bridge.

Heard about them, never actually seen one.

So effectively, raises and lowers and opens up the river cart there for trade and commerce and everything else.

Tracking thing.

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