The Value of Interruptions with Janis Burl

A Bit of Optimism

The Optimism Company from Simon Sinek

Self-improvement, Careers, Business, Management, Education

4.8 • 1.9K Ratings

🗓️ 22 November 2022

⏱️ 23 minutes

🔗️ Recording | iTunes | RSS

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Summary

Most of us think that social media is the bastion of our younger generations. Until a middle-aged woman named Janis Burl proved that assumption completely wrong. She oversaw the team that built the TSA’s Instagram account (yes, the TSA has an Instagram account and it’s brilliant) into one of the most popular accounts on Instagram. And the best part of her story is how she got the job. The non-linear career path she followed may be a better way for us to find joy in our careers. So if you would kindly take off your shoes, take your liquids and gels out of your bag and throw away your water bottles, this is...a Bit of Optimism.

Transcript

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0:00.0	I have a minor love affair with the TSA Instagram account.
0:12.6	That's right, the Transportation Safety Administration, the people charged among other things
0:17.7	with keeping our air travel safe.
0:20.4	They have an amazing Instagram account that I've been following and liking their posts
0:24.3	for years, and what I learned is that love affair is actually mutual.
0:30.6	They've sent clues back to me and mentioned me in some of their posts.
0:34.6	So I finally decided to bring the love affair out into the open.
0:38.8	And I reached out to Janice Burrell, who was responsible for leading the team who made
0:43.6	the TSA Instagram account what it is today.
0:46.3	She just recently retired from government work, but we got to talk about how she made
0:52.0	that account so fantastic, but also how she found herself a middle-aged woman leading
0:58.8	social media.
1:01.6	Turns out she took a very non-linear route and had joy throughout her entire career, and
1:07.1	makes a fantastic case that maybe we should all take a messy, non-linear path in our
1:14.3	work life.
1:16.1	This is a bit of optimism.
1:21.4	Janice, you have no idea how excited I am to meet you.
1:25.6	You've got to be kidding me.
1:27.3	I'm such a fan.
1:28.7	I'm such a big fan of the TSA Instagram account.
1:35.2	When I tell people, they always look at me inquisitively.
1:38.0	I'm like, yes, yes, the government agency, the Transportation Security Administration,
	...

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