The Value of Being Shamelessly Yourself: An Encore with Jennifer DaSilva

Superwomen with Rebecca Minkoff

Rebecca Minkoff

Society & Culture

4.8 • 543 Ratings

🗓️ 22 August 2023

⏱️ 30 minutes

🔗️ Recording | iTunes | RSS

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Summary

It’s not often that the word, “vulnerability”, is listed as a desired trait in a potential employee, but ⁠Jennifer DaSilva⁠, president of WPP creative agency ⁠Berlin Cameron⁠, thinks it makes for a much better workplace. “One of my firm beliefs is that you need to be shamelessly you, and whether you’re at work or at home or with dinner with your girlfriends, you should bring your full self to the table and allow yourself to be you.” That includes having room to make mistakes. Jennifer firmly believes that greater strides will be made when there is not a pressure for perfection, but an allowance to try, stumble, and grow. Jennifer and Rebecca go way back. Theirs is a relationship based on mutual support and collaboration, another value upon which Jennifer places great importance. “We’re better together,” is a phrase they are both fond of. In the business world these are radical notions – prioritizing collaboration over the limelight, vulnerability over stoicism. Jennifer is at the forefront of this movement, ushering in a new type of work environment, and even greater than that, a new definition of success. Thanks for listening! Don't forget to order Rebecca's new book, Fearless: The New Rules for Unlocking Creativity, Courage, and Success. Follow Superwomen on Instagram. Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0	Hi, everyone. It's Rebecca. You're listening to Superwomen. Today's guest is a dear friend of mine, Jennifer De Silva. She is the president of Berlin Cameron. And we have been working together for a long time, getting each other on panels, throwing wonderful women's dinners together in a sea of
0:21.6	male-dominated media industry events. We pass the baton. You know, we really work hard to elevate
0:28.5	each other, get each other in the right rooms. And I'm so happy to have had this intimate
0:33.1	conversation with her. So take a listen. I'm with Jennifer De Silva, the president of Berlin
0:39.7	Cameron. Thank you for joining me. Thank you so much for having me, Rebecca. I am honored to be here.
0:44.8	So we go way back. I think we're the definition of helping each other out because I feel like
0:50.9	since we met, it's been opportunity after opportunity as wheeling and dealing to get on panels or go to can together, write articles for me that then I repost.
1:02.5	I want to start with what is Berlin Cameron for those people not in the know of the advertising world?
1:09.1	Berlin Cameron is a creative agency within WPP.
1:12.3	We've been around for 20 plus years connecting brands to culture and working with clients
1:17.1	like Coke and Samsung and Heineken and vitamin water is one of our famous success stories.
1:22.4	We've been working with Capital One for about eight years.
1:25.6	And recently we've started a new division called Girl Brands Do It Better,
1:29.3	where we help connect and empower female founders through creativity. And I'm loving it. It's really
1:37.1	my passion project. And my side hustle at the agency is helping female founders and build
1:43.0	their story and build their brands.
1:45.0	Awesome. And so you've been at Berlin Cameron for 15 years. Yes. Will you tell us how you got there
1:51.1	and your path leading up to it? I actually started my career, funnily enough, at a group called
1:56.7	The Intuition Group, which is a marketing group to women at JWT, which is the WPP-owned agency.
2:02.9	And I loved it. I liked thinking about the insights, about how women spend. I liked understanding
2:10.2	how to speak to them differently. And unfortunately, the group was disbanded right before I started.
2:17.3	So I ended up going directly into
	...

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