And this is the problem people make when they're looking at building multiple streams of ink.

They're trying to do it in lots of different niches, industries or disciplines, and that's very

difficult. Welcome to another episode of The Diaries of Success. My name is Haja Beyas,

and I am so thankful to all of you for the engagements you have been giving me, the love and

support you have been showing me throughout the previous episode. Well, my guess today

is one of the biggest entrepreneurs in the UK. He's known for his disruptive attitude.

I am pleased to be having someone who has over 18 books. Most of them are best sellers,

nine figures in business. The one and only Mr Rob Moore. Thank you for having me on your show.

Thanks for being here, accepting to come today. How are you Rob?

8.8 out of 10. Why? Because there's always room for improvement, but life is good. We're all

breathing and fit and healthy. Business is good. Family is good. What would make it a 9.5 is

social media is pissing me off at the moment because the algorithms aren't liking us.

We go through these stages where we get millions of views almost effortlessly, and then we have

these little moments where we've had a shadow ban or the algorithms changed. Content doing content,

which is one of my main things now, is quite a relentless pursuit whereby you have to put a lot

of content out there. You don't just get virality once you've had virality once. I

watched Ed Sheeran's documentaries. I love Ed Sheeran for I think he's got a brilliant mindset.

And he said, if you want to write a good song, you've got to write a lot of shit songs.

And so I just think that I don't really like the algorithms and how they work and how they reward

really short superficial content. I much prefer long form. This is my third long form interview

of the day. Both have been 90 minutes plus. I think you get a more honest conversation at 90 minutes

than you do at 90 seconds. So if social media had better algorithms, and not just giving Rob

...