The Ultimate Infinite-Minded CEO with Trek Bicycle CEO John Burke

A Bit of Optimism

The Optimism Company from Simon Sinek

Self-improvement, Careers, Business, Management, Education

4.8 • 1.9K Ratings

🗓️ 28 May 2024

⏱️ 36 minutes

🔗️ Recording | iTunes | RSS

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Summary

The jump from $250 million to $2 billion in revenue doesn't happen overnight. Over 25 years, John Burke transformed Trek Bikes into a global powerhouse — one mom-and-pop bike store at a time.

The key to John's success is simple but powerful. Create value for others first, and you too shall be rewarded.

John and I discuss why the best way to win isn't to focus on "winning," but to focus on "play," and how the principles of The Infinite Game have guided his leadership. And he tells me why creative leadership is exactly what's missing in American government.

This...is A Bit of Optimism.

To learn more about John and his work, check out:

his book, A Bold Plan For America

TrekBikes.com

See omnystudio.com/listener for privacy information.

Transcript

Click on a timestamp to play from that location

0:00.0	We are often told to keep our eyes on the prize and the rest will follow.
0:04.6	But what if that's only partially true?
0:07.1	What if the better way to achieve any kind of a goal is to actually ignore the result you seek and focus instead on the steps you're taking to get there.
0:16.6	Stay tuned.
0:19.3	Last season, millions tuned into the betrayal podcast to hear a shocking story of deception.
0:24.0	I'm Andrea Gunning and now we're sharing an all new story of betrayal.
0:28.0	Stacy thought she had the perfect husband.
0:32.0	Doctor, father, family, Stacy thought she had the perfect husband.
0:33.2	Doctor, father, family man.
0:36.6	It was the perfect cover for Justin Rutherford
0:39.6	to hide behind. They led me into the house and I mean it was like a movie.
0:46.0	He was sitting at our kitchen table.
0:48.0	The cops were guarding him.
0:50.0	Stacy learned how far her husband would go to save himself.
0:57.0	I slept with a loaded gun next to my bed.
1:00.3	You not just say, I wish he was dead.
1:02.4	He actually gave details and explained different scenarios on how to kill him.
1:07.5	He to me is scarier than Jeffrey Dahmer. Listen to betrayal on the I Heart Radio app, Apple Podcasts, or wherever you get your podcasts. broadcasts. A new season of Bridgerton is here.
1:28.4	And with it, a new season of Bridgerton, the official podcast. I'm your host Gabriel Collins and this season we are
1:36.1	bringing fans even deeper into the ton. Colin Bridgerton has returned from his
1:41.4	travels abroad,
1:42.7	is patrol written in the stars for the eligible bachelor.
	...

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