The UFC Cashes In, Plus a Truly Riveting 1990s Cowboys Documentary With Ariel Helwani, Cousin Sal, and Bryan Curtis

The Bill Simmons Podcast

The Ringer

Sports

4.5 • 29.4K Ratings

🗓️ 12 August 2025

⏱️ 97 minutes

🔗️ Recording | iTunes | RSS

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Summary

The Ringer’s Bill Simmons is joined by Ariel Helwani to react to the news of UFC landing a blockbuster streaming deal with Paramount and discuss what it means for the fans, the fighters, and the company (3:01). Then, Bryan Curtis and Cousin Sal join to talk about the new Cowboys documentary, 'America’s Team: The Gambler and His Cowboys,' and reminisce about the early-’90s Cowboys (49:55). Host: Bill Simmons Guests: Ariel Helwani, Cousin Sal, and Bryan Curtis Producers: Chia Hao Tat and Eduardo Ocampo The Ringer is committed to responsible gaming. Please visit⁠ www.rg-help.com⁠ to learn more about the resources and helplines available. Learn more about your ad choices. Visit podcastchoices.com/adchoices

Transcript

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0:30.1	Bill Simmons podcast, brought to you by the Ringer Podcast Network,
0:33.5	where we have a new rewatching balls that went up Monday night.
0:35.7	We did Roller Ball, which came out 50 years ago and is the second greatest modern sports movie in the whole arc when you go longest year of 1974, Roller Ball 75, and then we're off, Rocky, Bad News Bears, Slapshot. This movie is awesome. I can't believe how well it's aged, talked about it with Brian Coppulman.
0:55.3	Producer Craig was out of his mind. Really fun podcast, and you can watch it on the Ringer
0:59.5	movies YouTube channel as well. Coming up in a second, we're going to talk to Ariel Hawani
1:05.8	about this massive, massive, paramount UFC development slash deal, which is going to change the face of how we watch UFC and is going to change Paramount as a streamer.
1:18.2	And there's so many different ramifications.
1:20.4	We go into all of them.
1:22.6	So get ready for that.
1:23.9	And then Cousin Sal, who is going to be on here every Sunday night when the football
1:28.3	season starts, but him and Brian Curtis came on because Dallas Cowboys Mania is about to happen
1:35.7	thanks to this Netflix documentary. It's coming out this weekend. And it's just, it's unbelievable.
1:44.2	And we dove into all the things we learned from it.
1:46.5	It's not coming out for a few more days, but we really just want to talk about early
1:49.3	90s Cowboys.
1:50.9	And just what an amazing, amazing, amazing, amazing crazy bonkers era that was.
1:56.5	It just reignited a lot of football stuff for us.
1:59.0	So Sal Curtis, second part of this, and then that's the pod.
2:04.1	I wanted to mention the Celtics that came out today that, that Whit Grossbeck, who sold
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