And so you have to limit it to the thing that if you did it, we'll get you the highest possible return, which may just mean making your sandwiches awesome every single time.

If we only did that, would our business grow? If the answer is yes, then stop worrying about everything else.

Hey guys, this has been top of mind for me for a minute now. I've had, I've said over the last few weeks, I've probably talked to 20 or 30 business owners for extended periods of time that had this same problem. And the interesting thing about it is it's not something that, you know, is only for big businesses. It also applies to smaller businesses.

It just applies throughout your entire entrepreneurial journey. And I have to remind myself of this

principle and how to apply it every single day. So I think you'll enjoy it. And I think if you actually

follow the steps, I mean, I think you'll be very happy with

the results the reason you're busy but still broke isn't because you're not working hard enough

it's because you're working on too many things at once in other words you're working the wrong way

and so back when I was running my first company I was working 16 hours a day basically just

all the hours I was awake but I couldn't get past three million a year. And it wasn't until I learned a different way to channel

my effort that the business finally reached critical mass and then took off. And so by the end of this

video, I'll walk you through how you can figure out how to channel it into a specific opportunity

vehicle, how to pick that vehicle,

and then ultimately how to get past that point that snowballs where the business starts working

faster and faster. And so before we dive in, I want to give you a little example of this.

So I'll give you a biological example and a social example. So a biological example,

let's say that you've got a magnifying glass and you want to

burn a hole through a piece of paper, right? You've got this piece of paper here and you want to

burn a hole through it. If you don't get the magnifying glass at the right distance, you're just

going to have a circle like this, but it's just not concentrated enough in order to burn through.

You have to get that sweet spot so that you can get that tiny little hole and then all of a sudden

it breaks through, but that's only when you can concentrate the light.

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