The Truth about Long-form Articles, Personal vs Corporate Brand, The 'Brandformance' Strategy, and De-anonymizing Web Traffic (Marketing 101 Dec 2023 Week 2)

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Marketing, Careers, Business

4.6 • 1.4K Ratings

🗓️ 26 December 2023

⏱️ 21 minutes

🔗️ Recording | iTunes | RSS

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Summary

In episode #2644, We discuss the effectiveness of long-form content in generating backlinks. Additionally, we explore the concept of 'brandformance,' where brands leverage popular social media content to drive conversions. Our discussion extends to the impact of our personal brands on revenue, emphasizing the importance of both personal and corporate branding. Moreover, we delve into the concept of an 'identity layer,' which enables businesses to de-anonymize website visitors and engage with them on platforms like LinkedIn. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: The Truth about Long-form Articles, Personal vs Corporate brand, The 'Brandformance' Strategy, and De-anonymizing Web Traffic (Marketing 101 Dec 2023 Week 2) (01:25) Analysis of article length and backlink generation (03:40) Adaptation to changing content trends and the influence of TikTok (05:24) Introduction to the concept of brandformance (06:05) Utilizing brandformance to drive conversions (07:25) Comparison of personal brand vs. corporate brand effectiveness (09:13) Personal brand's impact on revenue generation (09:36) Importance of corporate brand for consumer and B2B companies (09:51) Example of Elf Beauty vs. Kylie Cosmetics (09:36) Discussing the power of corporate brands vs personal brands (10:37) Examples of successful corporate brands leveraging influencers (11:59) Introduction to the concept of an identity layer (12:22) Exploring the potential of identity layers for B2B marketing (13:39) Retention.com's shift from B2C to B2B focus (14:16) Using identity layers to generate warmer outbound leads (14:32) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel X @ericosiu See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	All right, so we are going to talk about, Neil, you pick the first one.
0:05.0	We're going to talk about does writing, long form content get you more backlinks.
0:10.0	You know, I remember back in the day everyone's like, to rank well on Google you need 2,300 words and of course that over time it's changed
0:18.1	But everyone's like if you have more in-depth articles you're to get way more back leaks.
0:23.9	So what we did is we looked at 10,000 popular articles
0:29.0	that had both a ton of organic search traffic
0:31.3	and social shares. And we looked at you know all right what was the length of these
0:36.0	articles and as well as how many backlinks were. Can you better define popular like what
0:41.5	kind of how much search traffic how much social shares we are actually
0:45.2	generating it on the articles that we're generating the most search traffic from
0:48.4	Google because we have like your articles no not my articles Uber suggests this whole index of Google.
0:54.0	Oh, got it, got it, okay, that makes sense.
0:56.0	Keep going. Right?
0:57.0	But we also have social-sared data because we pay for, you know,
1:00.0	it's great being social sharing data as well.
1:02.0	So, and then we're using a common... scraping social sharing data as well.
1:02.8	So, and then, so we're using a combination of both of them.
1:06.2	We also have backlink data.
1:07.6	So we're taking the most popular 10,000 articles in different categories,
1:11.2	and we're seeing what is actually driving the most back links,
1:14.7	like what's the article links. And as you can see from the graph, if you have really, really long
1:20.0	form articles like 4,000 plus words, they actually didn't generate the most amount of
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