The Tronc Era is Over
MarketFoolery
The Motley Fool
4.7 • 1.7K Ratings
🗓️ 19 June 2018
⏱️ 15 minutes
🧾️ Download transcript
Summary
Abi Malin analyzes the wisdom of tronc rebranding as Tribune Publishing and its prospects for investors. Plus, we discuss software-as-a-service company Shotspotter, and the FoolFest buzz surrounding accounting software company Blackline.
Transcript
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| 0:00.0 | It's Tuesday, June 19th. |
| 0:03.0 | Welcome to Market Foolery. |
| 0:05.0 | I'm Chris Hill joining me in studio. |
| 0:07.0 | It's analyst Abby Mallin. |
| 0:09.0 | Thanks for being here. |
| 0:10.0 | Thanks for having me. |
| 0:11.0 | We're going to dip into the full mailbag. |
| 0:14.4 | There's only one story we can start with today, and long time listeners know what that is. |
| 0:18.4 | And to paraphrase the words of William Shakespeare, we come to bury Trunk, not to praise it. |
| 0:24.0 | Trunk is the online media company, which is, |
| 0:28.0 | Trunk is a terrible name, and we've said that for two years, |
| 0:32.0 | as others have said. People are familiar, people in the United States are |
| 0:36.2 | familiar with the properties of this company. It's an online media company. It's the |
| 0:41.0 | Chicago Tribune, the LA Times, the New York Daily News, Baltimore Sun, etc. |
| 0:45.0 | Not the LA Times anymore though. |
| 0:47.0 | That's true, not the LA Times. |
| 0:50.0 | But they've basically got this conglomerate of, you know, very sizable news assets. |
| 0:56.7 | And they are finally changing their name. |
| 1:02.4 | And honestly, changing their name And honestly changing their name to anything would be better than Trump but they're embracing their roots they're changing it to Tribune publishing |
| 1:09.2 | Yeah, so the name change happened back in 2016. |
| 1:13.0 | The company was spent off of Tribune Media. |
| 1:17.0 | So they were trying to adapt this sort of outdated image |
... |
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