Hello and welcome to the Tifo Football podcast. I'm Joe Devine and for today's episode I'll be

joined by Alex Stewart. Oh, it's a good one. But before we get started, let me remind you,

The football is back. Yes, that's right. I said it. The football is back. Not everywhere,

obviously, but in some places, in the places that I have

been watching, or will be watching, the football is back. And to celebrate this delightful and

joyous occasion, TIFO is offering 40% of annual subscriptions to the athletic. That's 40%, which

works out to be £3 per month, 10 p a day.

That's 10 p a day. Do you know what? I'd spend more money on a posh coffee in London than I would

on a month subscription to the greatest sports writing that is available online and indeed the

world. Maybe even the universe, who could

say we don't have the information about what happens out of space. But if you want a slice of the pie,

you should, and you do, you really, because it's a delicious, delicious tasty pie, and on top of the

pie it says this pie helps Joe. If you want a slice of that delicious helping Joe pie and enjoying

yourself pie, you should

visit theathletic.com forward slash Tifo for that 40 per sweat. Oh, sweet, sweet 40% offer. Anyway, you're

going to hear me say hello again now because I recorded the original intro quite a long time ago.

But Omar Chowdry, fantastic guy. And here I go again with another, hello and welcome to the TIFO

football podcast. I'm Joe Devine. And I'm joined now by Alex Stewart. Good morning, Joe. Good morning,

Alex. We were joined today, delighted to be so, by Omar Chowdry, the head of football intelligence

for 21st Club. And what are 21st Club, Alex?

They are a consultancy that works with clubs to develop medium and long-term strategy,

particularly around transfer and manager acquisition, but also around how they fit within

...