This is the Gary V. Audio Experience.

Because we're gonna be anxious!

Times values are exceeding on an everyday basis.

As we become more busy, we start valuing time tremendously, tremendously.

That is what Uber and other transportation apps have traded on.

It's saving you time. Even the perception of time is a good business model.

But the thing that I think I'm very fascinated by is how much sound and audio will be selling back to you time-founded that you'd used to not have.

When you watch a video, which I think we can all agree, video content is scaling and importance and is absolutely in the prime of its medium right now,

when you're looking at video, it is taking up your time.

Audio is incredibly passive.

And you're able to multitask.

The other thing that is extremely fascinating to me is the first five to seven minutes of every person in here's mourning.

And when I think about the potential of sound devices interacting with us and giving us our briefings or our ten things we need to know,

the reason I chose Rise Hong Kong crowd, the reason I chose to focus on sound right away is I'm obsessed with figuring out how do I bring value back to you.

How do I bring value while I stand up here today?

Gary, we're going to have the three biggest trends you see in digital advertising today.

Audio, enormously passionate about audio, believe that podcasting and Alexa skills and the Google Home platform,

I believe that audio is going to save humans time, which is why it's super valuable.

And it's not only my number one, but it's my number two and three trend that I'm obsessed with.

There are certain things that are just core human and then you have culture.

But if you keep windowing it down to core human, there's always opportunities if you understand it.

Time is core human.

...