The sinking of the Titanic in 1912 shocked the world, but more than a century later, satisfying the fascination about the tragedy has become big business.

I'm Russell Padmore, and in business daily, I'm exploring Titanic-related financial operations,

cashing in on global curiosity about why the world's

biggest ocean liner was lost on her maiden voyage.

That's the thing. The Titanic has sank, but in a way it has not. I've met four-year-olds,

I've met 84-year-olds obsessed with the Titanic. There is so much information available.

A psychologist explains why the Titanic's story attracts so much interest. There is so much information available. A psychologist explains why the Titanic story attracts so much

interest. There are many stories about how people behaved, and I think that's what fascinates people.

The big psychological aspect of it is what would I have done? And I visit the exhibition in Belfast

in the dock where the liner was launched,

which has become a major tourist attraction for Northern Ireland.

There are many exhibitions around the world,

but we are the only one that can truly say that we are standing in the place where she was built.

Tourism is about authentic experiences.

The Titanic was launched in Belfast on the 31st of May 1911,

but within months the fanfare surrounding the luxury liner,

which was the world's biggest, gave way to shock

when it sank on its maiden voyage after hitting an iceberg in the North Atlantic in April 1912.

The tragedy became the subject of many books and films.

What did you see?

Iceberg, get ahead, sir!

In 1958, the movie, a knight to remember renewed interest in the events surrounding the tragedy,

...