The TikTok strategy that’s printing MILLIONS right now… (ft. Rob The Bank)

My First Million

Hubspot

Entrepreneurship, Investing, Business

4.8 • 2.7K Ratings

🗓️ 24 February 2025

⏱️ 85 minutes

🔗️ Recording | iTunes | RSS

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Summary

Episode 679: Shaan Puri ( https://x.com/ShaanVP ) sits down with Robert Oliver ( https://x.com/thegeniusceo ) to break down his $100M TikTok strategy. — Show Notes: (0:00) TikTok Gold Rush (13:00) The Playbook (23:00) Brands crushing it (36:00) Trends: Lookmaxing, pet luxuries, niche communities (51:30) Mistakes to avoid (1:03:00) Character design — Links: • Rob The Bank on YouTube - https://www.youtube.com/@robthebankmotion • Rob The Bank on TikTok - https://www.tiktok.com/@thegeniusceo • KaloData - https://www.kalodata.com/ — Check Out Shaan's Stuff: Need to hire? You should use the same service Shaan uses to hire developers, designers, & Virtual Assistants → it’s called Shepherd (tell ‘em Shaan sent you): https://bit.ly/SupportShepherd — Check Out Sam's Stuff: • Hampton - https://www.joinhampton.com/ • Ideation Bootcamp - https://www.ideationbootcamp.co/ • Copy That - https://copythat.com • Hampton Wealth Survey - https://joinhampton.com/wealth • Sam’s List - http://samslist.co/ My First Million is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Production by Arie Desormeaux // Editing by Ezra Bakker Trupiano

Transcript

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0:00.0	The point of this conversation is this is a gold rush and who knows how often these come around.
0:04.0	How much revenue will your brands do using this TikTok model this year?
0:08.8	100 plus. So five brands, you're going to do over 100 million this year and this is the playbook
0:13.9	you're running across all of them. Yeah. So what's an example of one of these videos?
0:17.7	I think this video had made this kid close to $50,000. The single video. What you said in this video will make people millions of dollars.
0:24.6	All they did was just try to act on it.
0:26.6	Millions are being printed on TikTok shop.
0:28.6	What are the mistakes people make?
0:30.6	My advice is be an observer, not a consumer. That's the best thing you can do.
0:34.6	Let's brainstorm live. $100 million TikTok brand.
0:38.3	Yeah, I'm going to show you something that the world was never going to see,
0:40.7	but I'm going to show how serious I take this.
0:43.6	I feel like I can rule the world.
0:45.5	I know I could be what I want to.
0:48.5	I put my all in it like no days off.
0:50.9	On a road, let's travel, never look at me.
0:53.2	Has anyone ever wore a cut off like this before
0:55.3	the first one to bring the gun show to mfam so i was just thinking like i've watched a lot of
1:01.5	these and i've seen a lot of guests and i was like it's like i'm different in a lot of ways so i might
1:05.1	well visually capture that you know like a statement you were early to the amazon trend and you took took $5,000, you turned it into a $30 million
1:13.7	company, you sold. And what you told me was basically that this now is the first and biggest
1:20.9	thing you've seen since that Amazon opportunity. Is that right? It is. It is. And I've looked for these,
	...

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