This episode begins with a look at some fascinating science of everyday life. For example, how the calorie count for food is determined, what does it take to actually crush a Lego brick, why water of the same temperature feels colder than air of the same temperature – and more. http://mentalfloss.com/article/66086/11-scientific-explanations-everyday-life Do you swear? If so, why? Are there any benefits to swearing? And how has swearing changed over the years? These are a couple of the questions tackled by Emma Byrne author of the book, Swearing is Good For You (https://amzn.to/2vq8R3P). Listen to Emma and you may just come away with a whole new view of the power and usefulness of bad words. You’ve heard the phrase – “Sex sells.” Right? Well actually sex doesn’t sell. Violence doesn’t sell either. You’ll hear about some fascinating research that shows that in terms of advertising effectiveness, sex and violence really get in the way. http://www.dailymail.co.uk/sciencetech/article-3169550/Sex-DOESN-T-sell-Consumers-distracted-raunchy-violent-ads-forget-product-study-reveals.html#ixzz3gdzJRKwe If you watch the news or look at social media a lot, you might think the world is becoming a harsh and terrible place. But could it just be perception? Could it really be that the world and the people in it are getting better and have been for a long time? That is the contention of Gregg Easterbrook author of It’s Better Than It Looks: Reasons for Optimism in an Age of Fear (https://amzn.to/2MddPYH) Gregg explains that when you objectively measure the things that determine how our lives are trending – there are a lot of reasons to celebrate. PLEASE SUPPORT OUR SPONSORS! We really enjoy The Jordan Harbinger Show and we think you will as well! There’s just SO much here. Check out https://jordanharbinger.com/start for some episode recommendations, OR search for The Jordan Harbinger Show on Apple Podcasts, Spotify or wherever you listen to podcasts.  With Grove, making the switch to natural products has never been easier! Go to https://grove.co/SOMETHING and choose a free gift with your 1st order of $30 or more! Discover matches all the cash back you earn on your credit card at the end of your first year automatically and is accepted at 99% of places in the U.S. that take credit cards! Learn more at https://discover.com/yes Over the last 6 years, donations made at Walgreens in support of Red Nose Day have helped positively impact over 25 million kids. You can join in helping to change the lives of kids facing poverty. To help Walgreens support even more kids, donate today at checkout or at https://Walgreens.com/RedNoseDay. Download Best Fiends FREE today on the Apple App Store or Google Play. https://bestfiends.com https://www.geico.com Bundle your policies and save! It's Geico easy! If the signals are on, the train is on its way. And you...just need to remember one thing...Stop. Trains can’t! Paid for by NHTSA  Learn more about your ad choices. Visit megaphone.fm/adchoices