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The Sunday Read: ‘Inside the Push to Diversify the Book Business’

The Daily

The New York Times

News, Daily News

4.597.8K Ratings

🗓️ 31 July 2022

⏱️ 68 minutes

🧾️ Download transcript

Summary

For generations, America’s major publishers focused almost entirely on white readers. Now a new cadre of executives is trying to open up the industry. The journalist Marcela Valdes spent a year reporting on what she described as “the problematic history of diversity in book publishing and the ways it has affected editors, authors and what you see (or don’t see) in bookstores.” Interviewing more than 50 current and former book professionals, as well as authors, Ms. Valdes learned about the previous unsuccessful attempts to cultivate Black audiences, and considered the intricacies of an industry culture that still struggles to “overcome the clubby, white elitism it was born in.” As one publishing executive puts it, the future of book publishing will be determined not only by its recent hires but also by how it answers this question: Instead of fighting over slices of a shrinking pie, can publishers work to make the readership bigger for everyone?

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0:00.0

Say you're walking down the produce aisle at the grocery store and the only fruit you

0:06.3

can buy are apples.

0:10.3

The people who stock the shelves have decided that you want apples, even if that's not true.

0:16.4

But you're hungry, so you buy them anyway, hoping that one day the store might sell something

0:21.7

you genuinely like, like mangoes or raspberries.

0:26.8

It's basically how book publishing has worked for the past century.

0:30.4

For the most part, you get to buy what publishers decide they want you to read.

0:36.0

And historically, most of those publishers in America were white.

0:39.5

A bit a few years ago that started to change, in some interesting ways.

0:44.3

And I wrote about it for the New York Times magazine.

0:49.4

My name is Marcello Valdez.

0:51.1

I'm a staff writer at the magazine.

0:53.3

But I also worked in and around book publishing for almost two decades.

0:58.7

Of course, not every book that somebody writes shows up in a bookstore.

1:03.8

There's a narrowing process.

1:05.9

And there are people who decide which books go out into the world with significant promotion

1:10.1

and distribution.

1:12.1

And those people, namely those who work in major near publishing houses, essentially

1:17.4

decided over and over again through the years that publishing books aimed at black readers

1:23.7

just wasn't worth it.

1:26.0

They subscribed consciously or not to the vulgar idea that black people don't read.

1:32.4

Obviously, this idea is offensive.

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