Things are gonna suck sometimes no matter what you're never gonna avoid that one thing that I'm particularly good at is

I'm very good at like changing my mind about things. I don't get too attached to

aspects of my identity. I don't feel committed to like, oh, this is how people see me so I need to behave that way.

I think I've been good throughout my life of like being willing to look at myself and be like, well, maybe I'm not an author.

Maybe I just like had a good book.

I'm very proud of that and it's obviously a very important part of my life, but I don't necessarily see that as who I am.

What do you see as who you are or do you avoid that kind of statement?

I avoid that statement.

Interesting. So that you don't get trapped?

Yes. I'm an author right now and if that one day it stops being useful being an author, I will stop being an author.

I think if I have a talent, personally, I think it's just the ability to kind of like swap labels

within my identity and I think being able to observe myself do that is what allowed me to

write well about these topics. How do we make it easier for people to implement behavioral change, whether it's through

apps, whether it's through video courses, whatever. That's kind of like become the problem.

I'm like zeroing in on at this stage of my career.

What's more valuable to the world is writing a book that affects a million people a little bit or

10,000 very profoundly. Who's to say which one of those two things is better or more important, more valuable?

So it's about finding a vision that can kind of bring both of those things together.

It's about being realistic about who you are, where you are, and also having a solid,

making a solid decision about what is better in the world, what is a worthwhile pursuit.

You know, I do think there are ways to manipulate our level of desire or a level of motivation.

I guess kind of the emotional aspect of like feeling fired up about something.

...