The strategy behind smart marketing, with Melissa Grady, CMO of Cadillac

Girlboss Radio

Entrepreneurship, Business, Careers

4.4 • 1.9K Ratings

🗓️ 11 December 2019

⏱️ 35 minutes

🔗️ Recording | iTunes | RSS

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Summary

Marketing isn’t exactly what it used to be 10 years ago (or even five or three years ago). Today, companies big and small are spending big budgets on targeted ads, social media, influencers, and more. But does that mean the fundamentals of marketing no longer apply? On this week’s episode of Girlboss Radio, we get some answers, thanks to Melissa Grady, the CMO of Cadillac. As CMO of Cadillac, Melissa leads strategic marketing around the world for the luxury car dealer. Tune in to hear Sophia chat with Melissa about how Cadillac has continued to find new and ~smarter~ ways to target customers, why she's so excited about Super Cruise and what's next for the automobile company. Plus, hear Melissa’s best advice for managers and team leaders. To find out more about Cadillac and shop their latest car models, go to cadillac.com. Have feedback on the show? Email us at [email protected].

Transcript

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0:00.0	Hi, I'm Sophia Amruzzo, founder and CEO of Girl Boss. And this is Girl Boss Radio, the show for and about ambitious women exploring
0:16.4	the wins, losses, and insights learned on the winding road to success. You know, at Girl Boss Radio, we're always looking to bring you closer to other remarkable women who are just as ambitious as you are.
0:36.3	It's why we have the Girl Boss rally every year.
0:38.6	It's why we've built the Girl Boss professional network, which you can join on Girl Boss if you haven't already.
0:44.4	And it's also why earlier this year we hosted our second ever
0:47.1	retreat in partnership with Cadillac and beautiful Colorado Springs
0:51.0	Colorado.
0:52.0	I'm so proud of the work that we've done together with Cadillac.
0:56.4	And we're so grateful to Cadillac for being such a great partner to us and for helping Girl Boss execute
1:01.1	such a fabulous retreat.
1:03.7	We've long been fans of Cadillac here at Girl Boss because not only are they leaders in the
1:07.6	luxury auto industry, but they're also pioneering new ways of marketing.
1:12.4	Which brings me to our guest for today's show. Her name
1:14.9	is Melissa Grady and she's the global chief marketing officer for Cadillac and as
1:20.5	CMO Melissa Leeds strategic marketing for Cadillac around the world.
1:25.2	She dropped a lot of knowledge during our chat, which I'll get into in just a second.
1:28.6	But in the meantime, here's a little bit of what Melissa shared during our conversation.
1:33.0	I like to be at the forefront of things.
1:35.0	I like Cadillac to be at the forefront of things.
1:36.0	And when you're at the forefront of things,
1:38.0	that implicitly means that you're constantly learning
1:41.0	and no one can really train you because no one knows yet.
	...

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