To me, context is about pattern recognition.

It's connecting the dots.

It's giving readers an ability to synthesize

a number of different perspectives

so they can understand how the greater whole works,

because nothing really occurs in isolation anymore.

I'm Tim O'Brien and I'm the senior executive editor at Bloomberg Opinion.

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So Garrett, you were recently a witness to an exciting bicycle race.

Yes.

So, picture this, eight cyclists in sleek,

colorful spandex.

Some were warming up, dialed in with headphones shutting out the noise around them.

Some are conferring in low whispers with their coaches.

As the start approaches, they settle into their seats and clip into their pedals.

And then the gun goes off and the cyclists

start pedaling furiously. Spectators are cheering. But the riders aren't

going anywhere.

Because they're on stationary bikes.

This race is being held on SWIFT,

...