The Straightest Road to Success | Ep. #634

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Marketing, Careers, Business

4.6 • 1.4K Ratings

🗓️ 26 April 2018

⏱️ 6 minutes

🔗️ Recording | iTunes | RSS

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Summary

In episode #634, Eric and Neil discuss the easiest way to be successful. Tune in to hear why experiments are key. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: The Straightest Road to Success [00:33] The key to success is experimentation! [00:51] A lot of people forget to build out an experimentation framework. [01:02] Neil will split his team into four groups and each group will submit ideas each week for “crazy” experiments they can run. [02:38] Each group needs to run experiments every week. [02:46] GrowthHackers created North Star, which helps you track experiments over time. [03:00] Northstar is a free service. [03:18] Try Google Experiments as another tracker. [03:34] Build experimentation into the fabric of your company. [04:00] It’s ok if experiments fail! [04:28] By doing radical experiments, you can learn how to grow your company at a fast pace. [04:50] Read Crazy Egg to learn more about experimentation. [05:01] That’s all for today! [05:04] Go to Singlegrain.com/Giveway for a special marketing tool giveaway! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	Get ready for your daily dose of marketing strategies and tactics from
0:06.8	entrepreneurs with the guile and experience to help you find success in any
0:11.4	marketing capacity. You're listening to marketing school
0:14.5	with your instructors Neil Patel and Eric Sue.
0:19.4	All right guys before we start we got a special message from our sponsor.
0:27.0	If you want to rank higher on Google, you got to look at your page speed time.
0:31.5	The faster your website loads, the better off you are. With
0:34.4	Google's core vital update, that makes it super, super important to optimize your
0:38.5	site for low time. And one easy way to do it is use the host that Eric and I use dream
0:44.5	host so just go to dream host or Google it find it check it out and it's a
0:49.3	great way to improve your load time.
0:51.6	Welcome to another episode of Marketing School.
0:55.0	I'm Eric Sue.
0:56.0	And I'm Neil Patel.
0:57.0	And today we are going to talk about the straightest road to success,
1:01.0	which is experimentation.
1:03.4	This is one of the key components
1:05.1	that's very predictable when it comes to marketing.
1:07.7	If you continue to experiment over time,
1:09.3	you build out some kind of experimentation framework,
1:12.1	you are going to be able to grow.
1:13.6	Whether it's 1% a week, 2% a week that you're aiming to grow, 3% a week, that adds up
	...

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