Welcome to Jimmy's Jobs of the Future. Today we showcase one of the most amazing British

entrepreneurial stories of the last half century. Edwina and Clive are the husband and wife

behind the success of the Tesco Club Card. They were the first to use data to really

gain insights into their customers. It's a really interesting episode of Jimmy's Jobs

of the Future. As we talked to them about how the data revolution started and where

they see it going next with the advances in AI that we are seeing across our economy.

And take us back to that moment in the Tesco ballroom because it must have been pretty extraordinary

because you were quite a small team there and you're in sort of biggest retailer in the

country and you're making a presentation. What was that day like?

Well, I think we knew our stuff and we'd been set up very well by our internal sponsor,

a chap called Grant Harrison. So he'd been set up very well by Grant in terms of what to say

or not say. I think, like all these things, we have to remember this was sort of pre-internet.

This was, you know, how did you get data from the stores to the centre? There was, you know,

there was a lot of logistical challenges still in those days. But I think what was interesting

is Tesco knew that they had to step change their business and they knew there was something in

this idea of a loyalty card because they'd been doing the trial and they'd seen a small sales spike

but they couldn't describe why it was happening and that's what we did. We brought a live

a little blip on a chart and we told them interesting stories about it and I think it's like all

of these things and I think actually it's still the biggest challenge for people to stay

is you have to tell compelling stories to bring people with you and I think our story was amazing.

I think we we basically said this is how many customers you have. These are the holes in the

baskets they have. If you could put one or two more items into those baskets, it's worth this much

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