We're about to head into the new year and everyone knows what that means. It's the new year,

new me time. The yearly tradition where millions of people across the world proudly

pronounced to themselves or others that this is going to be their year. They're going to

eat better, exercise more, maybe get a promotion at work. Whatever it is, they're going to do it, mark their words.

And there's nothing wrong with bettering yourself,

but am I the only one that finds this yearly tradition

just a little concerning?

Either way, no matter what you think about New Year's resolutions,

there is one thing that is for sure.

It's a hell of a time to be in the fitness industry.

For one fitness giant, though, they might be missing out on that coveted New Year's

sale bump, Peloton. Over the last few years the company has been experiencing a

roller coaster of success. During the pandemic, they, like many other at-home

fitness companies, basked in the glory of selling more of their product than ever

before. This was the biggest year of the Home Fitness Industry's career and Peloton was leading the pack when it came to curing quarantine boredom and gym withdrawals.

There was just a tiny problem with their sudden increase in sales though.

They didn't have the production set up. So while customers

lined up to order their new favorite bike or treadmill they were shocked to learn

that their order could take over a month to arrive or that their delivery

might just be canceled at the very last minute.

As customers frustrations grew, so did Peloton's problems.

Their ability to control their own messaging seem to be rapidly falling out of their hands as multiple

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