The Story Behind The UK’s Fastest Growing Soft Drinks Brand, TRIP

SheerLuxe Podcast

Mia Luckie

Fashion & Beauty, Society & Culture, Arts

4.4 • 1K Ratings

🗓️ 15 May 2023

⏱️ 48 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Success Stories...Olivia Ferdi

Georgie Coleridge Cole is joined by Olivia Ferdi, co-founder of TRIP, the innovative CBD lifestyle brand on a mission to transform mental wellbeing. The two discuss Olivia’s journey – from her career in law to launching and scaling a business in the drinks space after her husband suffered from an injury and discovered the power of CBD oils. Olivia and Georgie also discuss destigmatising the CBD conversation, future products and the most rewarding part of being a female entrepreneur.

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Transcript

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0:00.0	You're listening to the Shelllucks Podcast, your guide to a more stylish life.
0:05.9	Hello and welcome to the Shelllucks Success Stories podcast. I'm
0:09.5	Julie Kaurichkol, Shells's founder and CEO, and I am thrilled today to be joined by the co-founder of Tripp,
0:17.1	Olivia Ferdi. Tripp, you will know it, I'm sure, but if you don't it is the UK's fastest growing soft drinks brand just four years after launching
0:26.4	Trip has come a long way the brand has grown 522% in the last year alone and has a market share of over 88% in CBD drinks.
0:36.5	Their drinks have not only won countless awards, but they've also been described as the
0:40.3	glossier of the CBD world by Day's magazine, sold in 20,000 of the most
0:45.4	prestigious bars, restaurants and shops worldwide including Soho House,
0:48.7	Selfages and Harrods. Trip is practically the definition of an overnight success story.
0:55.0	Well, as close as I know.
0:57.0	Today we are here to discover the story behind the brand,
1:01.0	how you make it work, what's next? The CBD.
1:04.4	Olivia, welcome! Thank you for having me.
1:06.9	I'm excited to be here. Well, likewise, we're both sitting here with a can of trip.
1:11.5	I'm going to open my now. I've got the peach and
1:14.0	ginger. What have you got? I've got elder flowerman this is my kind of go to
1:18.7	any time of day. Very light, very refreshing, very botanical. This one's really good.
1:23.4	I love ginger and a drink.
1:24.8	But let's talk a bit more about the drinks, the effect.
1:27.8	How often you drink them because that fascinates me.
1:29.8	In fact, Eloise, who is recording this podcast,
1:32.3	just said that her mother-in-law drinks a can of trip
	...

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