The Story Behind The Story | Ep 224

The Game with Alex Hormozi

Alex Hormozi

Entrepreneurship, Education, Business, How To

4.9 • 4.4K Ratings

🗓️ 28 July 2020

⏱️ 11 minutes

🔗️ Recording | iTunes | RSS

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Summary

The salesman has the weight of the brand behind them, and the brand is the story. Today, Alex (@AlexHormozi) takes us back to the time he started out at his first gym, the problems he faced at the time, and how he turned a really bad situation into gold by changing the narrative and language around his offer.

Welcome to The Gym Secrets Podcast where you can listen in on the Top 1% of Gym Owners to hear the secrets of what they are doing differently to get more customers, make more profit per customer, keep them longer, and do it all without sacrificing their personal lives. We've got roll up your sleeves kind of hustle with a little bit of cleverness and a lot of heart. We are 1% of gym owners and this is our podcast. Hosted by Alex Hormozi.

Timestamps:

(1:10) - How can we get to a high level of conviction and do it repeatedly? Alex shares how he got an interesting idea from Dan Kennedy’s book: the concept of congruency throughout a sales process

(3:20) - Alex shares with us how he was able to use this concept when he was overcoming a challenging first sale for Gym Launch (tip: it highly involves the tonality and the words you use).

(5:57) - Because of how Alex was able to angle the gym in a desirable and unique way, all of a sudden people were attracted to wanting to be part of this new thing - a gym that has private rooms and is more exclusive

(7:21) - Ask yourself the story behind the story, it helps you say what type of company you are. Keep in mind you have to be convicted with what you’re saying as well

(8:18) - And if you can create a story of the type of business that you are, then it will be hopefully something that the person that you're talking to wants to associate with

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Transcript

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0:00.0	Real quick, guys, if you can think about how you found this podcast,
0:02.8	somebody probably tweeted it, told you about it, shared it on Instagram, or something like that.
0:07.5	The only way this grows is through word of mouth.
0:09.9	And so I don't run ads, I don't do sponsorships, I don't sell anything.
0:13.2	My only ask is that you continue to pay it forward,
0:15.6	do whoever showed you or however you found out about this podcast that you do the exact same thing.
0:19.5	So if it was a review, if it was a post, if you do that, it would mean the world to me,
0:23.3	and you'll throw some good comment out there for another entrepreneur.
0:25.8	I flip the narrative of the story from some hood upstairs,
0:32.4	five individual rooms, which literally had barbells in the middle of them,
0:37.7	to this swanky, almost like mini secret society, like transformation center,
0:46.8	that only celebrities and politicians would go to purposely off the beaten path so that they could
0:51.4	maintain their discretion.
0:53.4	Welcome to the Jim Seekers podcast where you talk about how to get more customers,
0:56.4	how to make more per customer, and how to keep them longer.
0:58.8	And the many failures and lessons that we have learned along the way,
1:02.2	I hope you enjoy and subscribe.
1:06.0	Good morning, happy Wednesday. I'll make this a short one. It was something that came to mind
1:12.4	yesterday. And it's about the story behind the story. And so one of the things that I think
1:19.6	has been really powerful, maybe even one of the most powerful things that separates really good
1:23.5	salesmen from everyone else, is their level of conviction. Now, the question is, how can we get
1:30.0	that level of conviction and do it repeatedly in other people? And the first person you have to do
	...

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