The Story Behind One Of The UK's Most Loved & Fast-Growing Jewellery Brands - Astrid & Miyu
SheerLuxe Podcast
SheerLuxe
4.3 • 1.1K Ratings
🗓️ 5 October 2021
⏱️ 45 minutes
🧾️ Download transcript
Summary
SheerLuxe Success Stories... Connie Nam
Georgie Coleridge Cole is joined by Connie Nam, founder and CEO of jewellery brand (and SL team favourite) Astrid & Miyu. The two discuss Connie's transition from the high flying world of banking to her life as an entrepreneur, her advice for a career change and all the tips and tricks that have made Astrid & Miyu one of the UK's most loved and exciting affordable jewellery brands.
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Transcript
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| 0:00.0 | Hello and welcome to today's Sherlock's success stories podcast I'm |
| 0:10.5 | Sherlock's's founder and editor George Cole and today I'm Sherlock's founder and editor, Deaury Corridge Cole and today I'm joined by a true industry disruptor. |
| 0:17.0 | Connie Nam, the founder and CEO of Jewelry Brand, Astrid and Mu, born in 2012. Today it is one of the UK's most loved |
| 0:27.2 | affordable jewelry brands with six stores across the country, more opening soon and a host of celebrity and influential fans. |
| 0:36.0 | She's here today to tell us how she did it and offer I hope lots of words of advice and wisdom |
| 0:42.0 | to running entrepreneurs. |
| 0:43.1 | Welcome, Connie, how lovely to be joined by you today. |
| 0:46.8 | Hi, Georgie. |
| 0:47.9 | So nice to be here with you. |
| 0:49.9 | I've been waiting for this one for a while. |
| 0:52.0 | My 10-year-old daughter is one of your biggest |
| 0:54.9 | fans. She's like giving me a list of questions. I've got to ask you. I'm going to get started |
| 1:00.3 | though with just your background. Can you tell us a bit about your upbringing, |
| 1:05.7 | your childhood, your education, |
| 1:07.6 | like set the scene as to how you became the woman you are today? That's a really big question. So I was born in Korea and then I went to the |
| 1:16.8 | US when I was five and then went back to Korea so I moved back and forth because of my dad's |
| 1:20.9 | job so he worked for the government, he was doing |
| 1:23.6 | fundraise for the Korean government, and he was seconded to the World Bank and the |
| 1:28.5 | Korean embassy in the US. So I moved back and forth between Seoul and |
| 1:32.0 | Washington DC growing up in different cultures. |
| 1:34.5 | And I think that's probably one of the major things that shaped how I am today as a leader and as a business |
| 1:41.4 | person because I had to adapt to different |
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