As of this recording, August 5th, the stock market had its worst date in two years.

There was a wipe out of roughly a little bit more than a trillion dollars of value from the stock market, the US stock market, mainly from large

mega tech stocks.

The Magnificent 7.

Magnificent 7 or 20 or whatever you want to end up calling was just large tech socks.

It was more than just a 7 that was mega cap.

Yeah, it was mega cap.

And it's funny when you think about the stock market, most people are like, oh, that's financial, that's nothing to do with marketing.

It actually creates a huge marking opportunity.

I don't know what you've seen Eric, but typically when times get bad and we saw this at our agency over the last few years

because there's been a lot of bad periods a lot of these publicly traded companies

pull back.

And what they are, whether you're working

with these large publicly traded companies or not,

they're some of the biggest spenders

on Google, Facebook, Tik-Tock, Instagram, LinkedIn, the list continues on and on.

And when things just get really bad with their stock price and they're losing billions

in market cap, the first thing they try to do is cut marketing and it's the easiest thing to cut you want to cut people

Yeah, it's harder it's harder to cut people you know there's emotions and everything

Severance yeah severance cost a lot of money you don't want a bunch of

backlash to happen it's just easier to cut marketing and then when things get really

good what's the first thing they add back? Marketing.

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