The Small Business Owner's Journey to Podcasting Success

Business Buffet

Ed Bejarana

Marketing, Business, Business Strategies, Entrepreneurship, Business Tips, Small Business, Leadership

1 • 981 Ratings

🗓️ 9 December 2023

⏱️ 4 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In a digital world, Sarah, a small business owner, discovered the potential of podcasting to expand her reach and connect deeply with customers. She educated herself with online resources like "Podcasting 101" and tips from successful podcasters like Danny Miranda. Sarah chose a relevant topic, invested in quality equipment, and promoted her podcast via her blog and social media. Collaborating with others, her podcast grew popular, establishing her authority and significantly benefiting her business. Her successful venture into podcasting led to professional growth and satisfaction.

Transcript

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0:00.0	Welcome to Business Buffet. Thank you for sharing your time with us today and these episodes with your friends and family.
0:09.0	On Business Buffet, we bring you a smorgasbord of business knowledge and entrepreneurial spirit you can use to help season your business.
0:19.0	Pull up a seat, grab a plate, and get ready to eat hearty in business.
0:24.9	The Small Business Owners' journey to podcasting success.
0:29.8	Once upon a time, in a bustling digital world filled with blogs and social media posts,
0:36.8	a small business owner named Sarah
0:39.5	stumbled upon an idea that would change her business forever.
0:44.9	Podcasting.
0:46.6	Sarah had always been a fan of podcasts, listening to them on her daily commute and during her
0:52.7	lunch breaks.
0:54.1	She knew that starting a podcast would not
0:56.5	only allow her to share her experience with a wider audience, but also help her connect
1:02.7	with potential customers on a deeper level. But where to start? As she searched for answers,
1:10.1	she discovered a treasure trove of information on the
1:13.6	internet. She found a blog post titled Podcasting 101, a beginner's guide for small business
1:20.9	owners, which provided her with the basics of podcasting, including equipment software and content creation.
1:30.1	Sarah found inspiration and guidance from other small business owners who had successfully launched podcasts.
1:37.7	One such example was Danny Miranda, who shared his insights on Twitter, titled Three Things New Podcasters Don't
1:47.4	Understand. One, nobody wants to listen to your full episode. Two, 60-minute shows can be broken down
1:56.7	into at least 10-minute micro pieces of content.
2:06.9	And three, each time you publish, it adds another level to your credibility.
2:14.4	Feeling confident and inspired, Sarah decided to take the plunge and start her own podcast.
	...

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