The Sleepover Club - Digital Retrofuturism and the Influence of Internet Nostalgia on Fashion

The Polyester Podcast

Society & Culture, Arts

4.5 • 533 Ratings

🗓️ 10 October 2022

⏱️ 29 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

From 'They Don't Build Statues of Critics' t-shirts that echo Britney's 'Dump Him' moment to Twilight baguette bags to controversial 'Father, Son and Holy Spirit' bikinis. We're obsessed with in-jokes, memes and internet nostalgia and their influence on fashion is more prevalent than ever.

But why are we suckers for a reference? And why are fashion brands like Praying and Heaven by Marc Jacobs gravitating towards an aesthetic that mimics the early days of the internet? This week Ione and Eden are discussing digital retrofuturism in fashion and the life cycle of fashion brands that rely on a pop culture reference or a meme to remain relevant and the early days of the internet aesthetic making a comeback.

Order Ione's book, Poor Little Sick Girls, here!

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Transcript

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0:00.0	Hi, Eden. Hi, Ioni. And hello to the listeners. Welcome to the Polyester podcast. I'm I'm
0:05.5	the founding editor-in-chief of Polyester and the author of Poor Little Sick Girls. And I'm Eden and I'm
0:12.1	the managing editor of Polyester and the co-host of this podcast. This is the Sleepover Club,
0:17.2	a feminist pop culture podcast. We pull apart the hashtag discourse in the hope for making
0:21.5	some sense of it all. Before we get started, please like, rate, review and subscribe. And today,
0:26.8	we have another new review. Let me just get it up. This is from, for fuck's sake, every name is taken
0:34.4	via Apple Podcasts in Great Britain, five stars motivation to get up in the
0:38.2	morning. Ione, Eden, Halima, you girlies are my heroes. This podcast helped me get through
0:43.3	terrible morning to our tracks to sixth form. So sad to you go, Halima, but wishing you the best
0:47.8	love. Lant so much from the pod and excited to see what you guys do next. All my love, Crystal.
0:52.8	So cute. That's so sweet thank you crystal so today
0:57.9	we're talking about how the internet now is starting to look like the internet back in the day of y2k
1:07.2	yeah the y2k trend is now like shaping so much more than just fashion. Yeah. And I feel like really a
1:16.5	specific subsection of the Y2K trend and like reemergence intersex of other stuff. But it's like
1:25.6	the praying like God's favorite bag anything praying does it's like
1:30.8	what's some of a good examples eden uh we've got the heaven by mark jacobs stuff yeah there is uh angel
1:38.9	therapy as well um people are kind of tapping into this strange, like, really early days of the internet aesthetic.
1:49.9	Yeah, it's kind of like ugly Times New Roman or like other basic fonts, like purposefully looks bad, purposely looks like uncurated or curated in a different way, definitely harking back
2:03.9	to like the early days of like us common people using the internet and social media.
2:10.3	So like when you could build your own website, what was the one, what was it called where
2:13.6	you could build your own website on it?
2:14.9	It was like GeoCities. There was Pixo. Pixote. So it's all I had. Yeah. Yeah. Yeah. And then you could build your own website on it. It was like GeoCities, there was Pixo.
	...

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