The Simple Lead Gen Strategy That Scaled Revenue From $620K to $2.5M in 6 Months

Perpetual Traffic

Tier 11

Marketing, Business, Entrepreneurship

4.8 • 849 Ratings

🗓️ 22 August 2025

⏱️ 22 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Today, we’re breaking down a lead generation case study that resulted in a 397% increase in revenue and a 356% boost in gross profit. The business, which was stuck at $620,000 in annual revenue, shot up to $2.5 million after just six months of applying the right strategies.

We dug into the client’s existing assets, found multiple lead magnets, and used them to target different pain points across a broader audience. The result was a more engaged audience, a more diversified funnel, and ultimately more conversions.

If you’re struggling to scale, it's time to rethink your marketing strategy. Stop pushing for immediate sales and start creating a nurturing experience for your audience. Listen in and learn how you can adapt our lead gen strategy to fit your business.

In This Episode:

- Lead generation case study results breakdown

- Step 1: Moving from simple to complex funnel strategy

- Step 2: Installing the CPL/nCAC reducer framework

- Step 3: Deploying the digital velocity engine for ad creation

- Final results summary: 397% revenue increase

Listen to This Episode on Your Favorite Podcast Channel:

Follow and listen on Apple: https://podcasts.apple.com/us/podcast/perpetual-traffic/id1022441491

Follow and listen on Spotify:

https://open.spotify.com/show/59lhtIWHw1XXsRmT5HBAuK

Subscribe and watch on YouTube:

https://www.youtube.com/@perpetual_traffic?sub_confirmation=1

We Appreciate Your Support!

Visit our website: https://perpetualtraffic.com/

Connect with Ralph Burns:

LinkedIn - https://www.linkedin.com/in/ralphburns

Instagram - https://www.instagram.com/ralphhburns/

Hire Tier11 - https://www.tiereleven.com/apply-now

Connect with Lauren Petrullo:

Instagram - https://www.instagram.com/laurenepetrullo/

LinkedIn - https://www.linkedin.com/in/laurenpetrullo

Consult Mongoose Media - https://mongoosemedia.us/

Transcript

Click on a timestamp to play from that location

0:00.0	Not everybody is going to buy and opt in on the first impression that they see your stuff.
0:05.4	Today's show is about a lead gen case study.
0:08.4	It's from profitability standpoint, very profitable business, but they were stuck.
0:12.4	After they worked with us for about six months, two and a half million dollars in revenue.
0:17.5	So it's how we actually did it here.
0:19.2	Pretty straightforward.
0:20.2	First step.
0:22.2	You're listening to Perpetual Traffic. Hello and welcome to the Perpetual Traffic podcast.
0:29.3	This is your host, Ralph Burns, and the founder and CEO of Tier 11. And today is a down and
0:34.1	dirty episode, which is one of my favorite case studies that we've never talked
0:39.1	about on this show. And I was reminded of this case study just recently because at the core
0:45.3	of it all are two things that really have nothing to do with advertising, but it has to do with
0:51.1	strategy. And I know we have done just recently more shows on strategy and how
0:57.9	all of the pieces of digital marketing come together, work together, which tools in the toolbox
1:02.8	are you actually going to use or to get the result that you're looking for? In this case study was one
1:07.9	that's been sitting around for a while. It's a little bit older, not outdated at
1:12.7	all, but it is very important because it underscores the value of repurposing content and
1:20.4	understanding that not everybody is going to buy and opt in on the first impression that they
1:26.0	see your stuff. In an ideal world, you show
1:28.9	an ad to somebody once they click and then they buy. That is about less than one percent,
1:35.6	ladies and gentlemen. So you need to try harder. You need to actually start to meet your prospect
1:41.7	where they are in their head. Are they in the market for your stuff?
	...

Please login to see the full transcript.

Previous episode | Next episode

Disclaimer: The podcast and artwork embedded on this page are from Tier 11, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of Tier 11 and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.