The Sigurd Bank Interview with Throwing Fits

Throwing Fits

Arts, Fashion & Beauty

4.9 • 2.1K Ratings

🗓️ 13 October 2025

⏱️ 96 minutes

🔗️ Recording | iTunes | RSS

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Summary

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Our interview with Sigurd Bank is gettin’ real cozy. Sigurd—our Danish buddy who is the founder and creative director of mfpen—was kind enough to host us during Copenhagen Fashion Week and open up on pod about his struggles with copywriting, the lifespan of his signature baseball hats, creating products that make sense over just making money, worst dinner party neighbors, his thoughts on CPHFW, explaining Hygge to two ignorant Americans, vacation for him is taking a tour de nap, the father of the year’s health and wellness journey, how mfpen’s fireman jacket production delays made it hype, when listening to people outside the brand backfires, being your own harshest critic, the mental toll of being a LVMH Prize semifinalist, everything the brand has planned for their 10 year anniversary including some breaking collab news, working at a Mexican bar to buy bolts of fabric, not taking on any investment, burning corduroy with lasers, how factories sell brands new technology, and much more big brain banter on Sigurd Bank's interview with The Only Podcast That Matters™.

Transcript

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0:00.0	Running out of closet space, don't stop shopping. Start selling with the Real Real. Whether it's the
0:05.6	jewelry your ex bought you before they became your ex, or that quiet luxury bag you bought before
0:11.2	remembering you're actually a maximalist, give it a second chance with someone else. Sell it with
0:16.5	the Real Real and make room in your closet for something else that feels more like you.
0:24.7	The best part of selling with The Real Real, they handle everything, from photography and copywriting to pricing and shipping, because your to-do list is already long enough.
0:29.8	With a community of over 40 million members ready to shop what's in your closet, your items
0:34.4	sell fast so you can leave the past in the past, because resale on the
0:38.9	real real is for second chances. Plus, October is national consignment month, so new consigners
0:44.4	earn $100 extra for a limited time. Go to the realreel.com to start selling and get $100 extra
0:50.9	to keep shopping. That's the realre real.com for your extra hundred dollars.
0:55.4	The realreelreel.com.
0:56.8	Terms apply.
1:00.0	Our guest this week
1:01.5	wears the motherfucking pants
1:03.0	and is graciously hosting us
1:04.4	on his home turf of Copenhagen
1:05.9	like the gregarious dain.
1:07.6	That he is, his brand has seemingly exploded.
1:09.6	In the past years,
1:10.7	as it approaches
1:11.3	his first decade and his longtime friends and collaborators. There's really only one dude
1:16.9	throwing Fitz wanted to pod with when we touched down in Cuban Haven. His fall 25 collection
	...

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