Nearly 50 years ago, Cedar-Sinai, Chief of Pediatrics Ben Feingold, published heresy,

suggesting that artificial food colors could induce behavioral disturbances.

Dow Chemical disagreed, as did Coca-Cola,

as well as other players within the trillion-dollar processed food industry,

who were able to convince the medical establishment

that it was all just one elaborate placebo effect.

But the truth can only be buried so long.

In 2004, a randomized double-blind placebo-controlled food challenge was published,

hyperactivity in preschoolers was significantly reduced when artificial colorings

and the preservative sodium benzodiaid were eliminated from their diets.

But hyperactivity jumped back up when the additives, rather than a placebo, were reintroduced

into their diets.

The researchers suggest the benefit would accrue for all children if they didn't consume

artificial food colors or benz-o-8 preservatives.

Then another randomized, double-blind, placebo civil-controlled food challenge was published in probably

the most prestigious medical journal in the world.

This time, researchers found that artificial colors and other food additives and processed foods

appeared to exacerbate hyperactive behaviors, impulsivity, inattentiveness, and overactivity

among young children with more pronounced effects in three-year-olds

relative to eight or nine-year-olds.

And indeed, a more recent randomized control trial in eight or nine-year-olds in Hong Kong

didn't observe a significant effect.

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