The Shocking Truth About Relying on Social Media for Business w/Tina Wells EP 283
School’s Over...Now What?
Shawn Anthony
5 • 670 Ratings
🗓️ 13 October 2023
⏱️ 5 minutes
🧾️ Download transcript
Summary
✅ Why a marketing strategy is important
✅ The impact of Cambridge Analytica on businesses relying on Facebook ads
✅ The importance of knowing your customer and reaching them through the right channels
✅ How to avoid being at the mercy of social media algorithms and platforms
Don't let your business fall victim to the ever-changing world of social media. Achieve massive success by overcoming seemingly insurmountable obstacles and transform your business and life with the help of Shawn Anthony's wisdom and insights.
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About School's Over...Now What?
Join Shawn Anthony as he talks to fearless business leaders who've shattered conventional wisdom to achieve massive success. In each weekly episode, our guests share jaw-dropping stories of overcoming seemingly insurmountable obstacles. Most importantly, they’ve answered the question we’ve all asked “School’s Over…Now What?” Get inspired and access cutting-edge strategies that'll transform your business and life. New episodes every Friday on YouTube, Spotify, Apple Podcasts and all major podcast platforms.
Contact Info
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Transcript
Click on a timestamp to play from that location
| 0:00.0 | Ladies and gentlemen, welcome back to the podcast. |
| 0:04.3 | I'm your host Sean Anthony. |
| 0:05.2 | Listen, fam, you're in for a treat. |
| 0:06.3 | This is Extra Credit Fridays. |
| 0:07.7 | We go back. |
| 0:08.7 | We go give you these iconic conversations with some of our past, former guests, and today |
| 0:13.5 | you will not be disappointed. |
| 0:15.2 | We are back with none other than bestselling author Tina Wells. |
| 0:18.7 | And on this episode, we talked about everything, fam, from business to marketing, |
| 0:23.2 | strategies that actually work and things you need to stop doing. |
| 0:26.9 | Buckle up and enjoy this week's extra credit Fridays with none other than Tina Wells. |
| 0:33.3 | Why do you feel, in terms of marketing, why do you feel a strategy and having a marketing strategy is important? |
| 0:41.3 | Oh, goodness. I mean, this is the perfect question for what we're living through right now. |
| 0:46.1 | What happens if TikTok goes away? |
| 0:49.0 | Who? |
| 0:50.0 | What happens? |
| 0:51.5 | If you have built your business around a tool, no one should do that. |
| 0:56.5 | And by the way, I was on a board of a company who had built a marketing strategy around Facebook. |
| 1:02.0 | And you know what happened? |
| 1:03.7 | Cambridge Analytica. |
| 1:04.9 | And then all those models around how much revenue they were expecting to come from running |
| 1:09.5 | Facebook ads went away. And I said, |
... |
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