The SHOCKING Truth About Marketing in 2025 (Why 90% of Businesses Fail)

Dropping Bombs

Brad Lea

Business, Bradlea, Success, Mentor, Coach, Advice, Money, Strategy, Training, Entrepreneurship, Therealbradlea, Entrepreneur, Comedy

4.8 • 2.3K Ratings

🗓️ 31 October 2025

⏱️ 69 minutes

🔗️ Recording | iTunes | RSS

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Summary

LightSpeed VT: https://www.lightspeedvt.com/

Dropping Bombs Podcast: https://www.droppingbombs.com/

In this game-changing episode of Dropping Bombs, eight-figure marketing agency founder Eric Winegard exposes why 90% of businesses are burning cash on fake marketing that doesn't work. From his high school dropout origins to building Rare Blue Moon Marketing into a powerhouse agency, Eric reveals the brutal difference between placing ads and actual marketing—split testing, creative fatigue cycles, and building killer campaigns that scale beyond six figures monthly.

But here's where it gets real: Eric drops the exact framework for turning marketing into your best salesperson, why personal branding will separate winners from losers in the AI era, and the minimum investment required to see real ROI. Whether you're spending $500 monthly getting nothing or ready to scale to $50K monthly like his top clients—this episode is your wake-up call to stop playing small and start marketing like the pros.

🔗 Resources

🌐 Rare Blue Moon Marketing — https://rarebluemoon.io/

📲 Eric's Instagram — https://www.instagram.com/ericwinegardofficial/

📲 Rare Blue Moon Marketing Instagram — https://www.instagram.com/rarebluemoonmarketing/

Watch the full-length video version of any Dropping Bombs episode here on YouTube.

Brad Lea is a self-made entrepreneur who turned small-town grit into a multi-million-dollar empire. With over 25 years dominating sales and leadership, he's mentored thousands to outsmart, outwork, and out win their competition. His top-rated podcast, Dropping Bombs, brings raw, game-changing insights from the biggest names in business.

LightSpeed VT is Brad's brainchild—the world's leading interactive training platform. It's built to make your team sharper, faster, and more effective, without wasting time or money. Whether you're a startup or a Fortune 500, LightSpeed VT is how you scale success and dominate your industry. Curious? Check it out:

https://www.lightspeedvt.com/

Brad's also behind Closer School, the go-to program for mastering sales and closing deals like a pro. Want to 10x your income? This is where you start. His book, The Hard Way, lays out the brutal, honest lessons he learned building his empire—your blueprint to winning the game. Get it here: https://bradlea.com/product/the-hard-way/

This isn't just a video. It's a wake-up call. Watch it. Share it. Act on it.

Closer School: https://www.closerschool.com/cs

Transcript

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0:00.0	Marketing works. The question is, does your marketing agency know what the f f f they're doing? And the answer 90% of the time is no. Some of the best ads today do not look like an ad. If you work with a marketing company that just tells you money is the solution, it means they don't have the creativity. But a lot of marketing companies do, they say, oh, all you got to do is spend X amount of money a month and you're
0:21.3	going to get leads. But the quality of the leads is terrible. When I talk to people and they say
0:25.3	they spend $500 a month on Google ads, I go, good luck. Human behavior is evolving. What people
0:31.1	are willing to consume is evolving. And guess what? In another 18 months, it's going to be vastly different.
0:37.0	What would you say to these businesses that are listening right now?
0:40.2	Their marketing's not performing. What would you have them do?
0:42.7	What I would say is, and I don't want this to scare people, but what it is, Brad Lee, back again with another episode of dropping bombs.
0:52.9	Today in the studio studio folks, as always
0:55.1	got a real treat for you.
0:56.6	This dude's going to help you make more money.
0:58.9	If you got a business, you know you need leads, you know you need opportunities to do business.
1:04.5	And this dude knows what he's talking about.
1:08.0	Rare Blue Moon Marketing founder Eric Weingard in the house. What's up, brother? Pleasure to be here. The Dan Bill, the Big Bone Dan Billsarian. Yeah, Big Bone to Danny B. Is that what they said? On social media, yeah, Big Bone, Danny B. And sometimes when I'm down in Miami or South Florida, I can't tell you how many times people come up to me asking me for my autograph and I disappoint them all the time. I'm not Danny B. Well, you do look a little like him. Yeah. But I know him and there's the difference. But yeah, I see the resemblance. When they say Big Bone, what are they trying to say? You know, then I'm probably too much weight. It's probably not enough cardio, I think, is what they mean. So I got to jump on the cardio.
2:01.3	You don't really need cardio. That's true. Diet, all right, diet. It's all mainly what you're eating. Yeah. Yeah, I've seen people with the cardio and I've seen people without the cardio be ripped. I know a dude that's ripped is shit.
2:02.0	No cardio.
2:02.5	Yeah.
2:04.2	Um, he hates cardio.
2:05.3	Never's done cardio. And he says anyone that's doing cardio is actually making it harder for themselves with,
2:10.1	but you always get the arguments back and forth.
2:12.5	Yeah.
2:12.7	But guys, this dude, you can find him at Eric Weingard official on Instagram or at Rare Blue Moon, which is probably who you want to focus on because Rare Blue Moon is a marketing agency that deals with the upper echelon of clientele.
2:31.5	Not that you have to be rich and famous to work with him, but he's made a lot of his
	...

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