The SEO Hack You've Never Optimized For | Ep. #703

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Marketing, Careers, Business

4.6 • 1.4K Ratings

🗓️ 4 July 2018

⏱️ 8 minutes

🔗️ Recording | iTunes | RSS

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Summary

In episode #703, Eric and Neil discuss ways to optimize your website. Tune in to hear how you can increase conversions with simple SEO tricks. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: The SEO Hack You've Never Optimized For [00:40] No one is focusing on site speed, which is important. Hosting deeply affects your rankings. [00:55] Google has a mobile-first index, which means fast sites will get ranked higher. [01:22] You also need to use a content delivery network. [01:48] There is a Google Page Speed tool or GT Metrix which will help you measure speed. [02:30] Eric’s website was too slow for 3G. They used GTMetrix to discover all their tags were slowing them down. [02:56] Ping Them is another great resource. [03:10] Don’t take servers for granted. [03:30] Optimize for faster load times, which will help with your conversions. [03:51] WP Engine has been a great resource for this. [04:33] However, WP Engine has been charging exorbitant rates. [05:20] Content Distribution Networks distribute your content through servers all throughout the world (it pings your content to closer networks). [06:01] Cloudflare is another option besides WP Engine. [06:50] That’s it for today! [06:54] Go to Singlegrain.com/Giveway for a special marketing tool giveaway! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	Get ready for your daily dose of marketing strategies and tactics from
0:06.8	entrepreneurs with the guile and experience to help you find success in any
0:11.4	marketing capacity. You're listening to marketing school
0:14.5	with your instructors Neil Patel and Eric Sue.
0:19.4	All right guys before we start we got a special message from our sponsor.
0:27.0	If you want to rank higher on Google, you got to look at your paid speed time.
0:31.5	The faster your website loads, the better off you are. With
0:34.4	Google's core vital update, that makes it super, super important to optimize your
0:38.5	site for low time. And one easy way to do it is use the host that Eric and I use dream
0:44.5	host so just go to dream host or Google it find it check it out and it's a
0:49.3	great way to improve your low time.
0:51.6	Welcome to another episode of Marketing School.
0:55.0	I'm Eric Sue.
0:56.0	And I'm Neil Patel.
0:57.0	And today we're going to talk about the SEO hack that you have never optimized for.
1:01.0	Neil, what could it be? Hosting! Everyone's talking about, hey, I need
1:06.7	to optimize my title tags, my meta tags, build links, get my brand queries up, but no one's
1:12.3	focusing on their site speed.
1:14.8	And yes, you can optimize your site speed from modifying the code,
1:18.2	but hosting deeply impacts your rankings.
1:22.1	Google now has a mobile first index because they're showing mobile results in a different index they really look at size speed.
1:30.0	I don't care if someone has an LTE phone or 4G or 5G or whatever is out there, the latest and greatest,
	...

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