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So when you get a prescription drug at the pharmacy, it comes in a box or a bottle,

and maybe you've noticed that you also get this little package insert that comes with it.

Often it's this very long folded up piece of paper in very small print,

with a lot of medical and scientific jargon in it, information about clinical studies,

dosing, side effects. Maybe you've tried to read one of these in a prescription you've gotten.

Maybe you've given up. They're pretty dense. In the pharmaceutical world,

this package insert is referred to as the label, not to be confused with that little sticker on the

bottle that you or I might call the label, but this jargon-y package insert. And I'm holding in my

hands one of these package inserts, one of these labels. It's one you can't find at a pharmacy anymore.

The label I'm looking at right now is the original label from 1995 for OxyContin,

you know, the painkiller. It's produced by Purdue Farma. OxyContin was approved by government

regulators at the Food and Drug Administration in 1995, and part of that approval process

involved approving the words on this label. The label's really long, 21 pages, but on page 15,

under the Drug Abuse and Dependence section, there's this one sentence.

It's a mouthful, so I'll read it to you again. Delayed absorption, as provided by OxyContin

is believed to reduce the abuse liability of a drug. Remember that sentence. It arguably helped

...