The Secret to Turning Your Dreams Into a Reality (Ep 7 with Natasha Case)

I’ve Got a Secret! with Robin McGraw

Peteski Productions, Inc.

Society & Culture

3.4 • 738 Ratings

🗓️ 4 November 2020

⏱️ 53 minutes

🔗️ Recording | iTunes | RSS

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Summary

She bought a broken-down truck off of Craigslist and used AAA to tow her to Coachella to sell ice cream... fast forward to NOW when her brand, Coolhaus, is sold in over 5,000 retail locations, has a fleet of food trucks and retail stores, and is the premier female-owned ice cream brand that nobody can get enough of! How did she do it?! Robin chats with Natasha Case, the Co-founder and CEO of Coolhaus Ice Cream, about turning challenges into opportunities! Natasha discusses how she made the transition from architecture to ice cream, how she positioned herself against her competitors, and how she navigated the incredibly difficult frozen food category. Robin and Natasha gush over Coolhaus' decadent flavors (Chocolate Malt and French Fries, anyone?!), and Robin offers her OWN flavor ideas based on her favorite treats as a child (your mouth will WATER!)! Stay until the end for a game of Brain Freeze! More info at www.ivegotasecretwithrobinmcgraw.com Learn more about your ad choices. Visit podcastchoices.com/adchoices

Transcript

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0:22.9	entrepreneurs like you. Sign up for your $1 a month trial at Shopify.com slash setup.
0:33.8	Hello, Secret Squad. We're halfway through the week, so I'm back with a new episode of I've Got a Secret.
0:40.9	This is another installment of my series, The Secret, to Turning Your Dreams, into a reality.
0:47.5	Natasha Case is the CEO and co-founder of Cool House Ice Cream, the premier female-owned ice cream brand,
0:57.0	and I personally cannot get enough of their dairy-free options.
1:02.0	Cool House has flavors such as milkshake and french fries, streetcar churro, and cereal dreams.
1:09.1	So creative.
1:10.4	Natasha started with one food truck and now has a fleet of trucks,
1:15.5	brick and mortar sites and a product line selling in over 5,000 supermarkets nationwide.
1:22.5	You're going to find out why Ford's honored Natasha on their 30 under 30 list. Thank you so much for being here,
1:30.3	Natasha. Thank you for having me and for the lovely introduction. Oh, well, well deserved. I am so
1:37.5	excited to be with you today and to hear all about this amazing career of yours. But I know that you have worked long and hard,
1:46.3	and I'm just so impressed. And I love everything about your story. And what a fun career you're
1:53.0	having with ice cream. Yes. I'm very lucky to be doing this. It's a material that, you know, there's endless creativity and
2:03.3	you can always think outside the box. It's always about bringing joy, celebrating,
2:09.7	bringing that kind of magical experience. So I'm really lucky to be in this space. I'm definitely
2:15.1	enjoying myself. I just, I love it. I love it. And I know,
2:18.7	Natasha, you didn't start in the culinary world, did you? No, not at all. Quite different.
	...

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