The Secret to Running a Scalable STR Business — Smoobu’s Strategy for 2025!
The Boostly Podcast
Mark Simpson
5 • 1.4K Ratings
🗓️ 23 June 2025
⏱️ 27 minutes
🧾️ Download transcript
Summary
🎙 Welcome back to the Episode 783 of Boostly Podcast! 🎙
👋 Welcome to Boostly, where we give STR and MTR owners and managers the tools, strategies, and support to win more direct bookings — no fluff, no ads.💡 This video is part of our free training series to help you grow your short-term rental business and take control away from OTAs.
In today’s Spotlight Series, we introduce you to the tools, strategies, and people transforming the short-term rental world.In this episode, we’re joined by Nicolas, Strategic Partnerships Manager at Smoobu, to dive deep into what makes a scalable, successful STR business in 2025. From dynamic pricing and direct booking websites to flexible messaging automations and open API access, Smoobu is more than just a channel manager—it’s a platform built to empower hosts who want to grow without burning out.We cover how top hosts are using automation, what mistakes most hosts make when setting up their PMS, and the AI tools Smoobu is building to stay ahead of the curve. If you're still juggling bookings manually or haven't tapped into revenue management tools yet, this conversation is your wake-up call.Let's jump in.https://www.smoobu.com/en/
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Transcript
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| 0:00.0 | Welcome to the Boostly podcast. This is the podcast that gives hosts the tools, the tactics, the training, and most of all the confidence to go out there and get more direct bookings. |
| 0:08.5 | We do a mini series on this podcast where we introduce you to softwares, people and all services that you need to know about as a host. |
| 0:18.0 | Today we're shining the Boosley spotlight on Smoobu. We're joined today by Nicholas, |
| 0:23.6 | who is the strategy partnership manager at Smoobu. And we're going to dive into all the things, |
| 0:29.6 | what that means and what Smoobu can do to help you get more bookings and more direct bookings, |
| 0:34.6 | especially. So welcome along Nicholas. Thank you for joining me today. |
| 0:38.5 | Thank you very much for an invitation. Very happy to be here. So first question is what kind of |
| 0:42.6 | mindset or tactic do you hope the Boosley listeners are going to take away from this podcast? |
| 0:47.4 | Well, I hope that you have a great time listening to us and I would really like you to understand |
| 0:53.2 | how crucial it is to get direct bookings and |
| 0:56.1 | to maybe shine the light on some tools that can help you achieve and get more direct |
| 1:02.2 | bookings. I think it's very important on this age to not be dependent on one or two platforms |
| 1:09.3 | and to try to diversify your portfolio as much as you can. |
| 1:12.6 | Awesome. I'm excited to dive in. Okay, so Nicholas, I think it would be important. |
| 1:16.6 | If you can introduce yourself and tell us what led you to join SMUBoo. |
| 1:21.6 | And because I know you didn't come from short-term rental sort of background, |
| 1:26.6 | what surprised you the most about short-term rental industry in general? |
| 1:32.0 | Yeah, thank you. |
| 1:33.1 | So I'm 35. |
| 1:34.5 | I'm originally from France. |
| 1:36.2 | And yeah, my background is mostly in the bar restaurant service industry. |
| 1:43.7 | And so for me, the most impactful and surprising fact about short-term rental, |
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