The Secret To Nude Lips, Unlocked With CTZN Cosmetics Founders Aleena, Aleezeh and Naseeha Khan
Breaking Beauty Podcast
Dear Media, Jill Dunn and Carlene Higgins
4.7 • 954 Ratings
🗓️ 10 August 2022
⏱️ 50 minutes
🧾️ Download transcript
Summary
Ever wonder how to find your perfect nude? LA-born, South Asian sisters Aleena, Aleezeh and Naseeha Khan struggled to find the one nude lipstick to suit their skin tones, and set about doing something about it. In 2019, the power siblings launched CTZN Cosmetics, a gender-fluid, “nudes for all” lipstick range that launched on the brink of the pandemic. Three years of mask-wearing later, and CTZN is blowing up, as seen on Lizzo, Sza and Hilary Duff. And they’re only just getting started.
In today’s episode, you’ll hear about the exact moment that CTZN Cosmetics went viral on TikTok, crashing their website and changing the young entrepreneurs’ lives forever. Plus, the Khans spill the tea on their latest baller move: signing on Beyoncés long-time makeup artist Sir John as newly appointed Chief Creative Officer and investor. Discover what comes next for the fire indie brand, along with their #1 rule for finding your own ride-or-die shade.
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Hosts: Carlene Higgins and Jill Dunn
Theme song, used with permission: Cherry Bomb by Saya
Produced by Dear Media Studio
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Transcript
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| 0:00.0 | The following podcast is a dear media production. |
| 0:02.8 | This was the time that Kylie Jenner had that Forbes cover, |
| 0:06.2 | Hood of Beauty was getting insane global recognition as someone that we saw, |
| 0:10.9 | we observed just blossom as a blogger from Dubai that we just knew casually at |
| 0:15.8 | these events and then all of a sudden became truly a global household name and |
| 0:20.0 | if you know you know like as a beauty enthusiast that was really inspiring where we were like okay |
| 0:24.5 | makeup is not just this fun passion makeup is this booming growing industry which |
| 0:29.7 | just so much potential and is so exciting and especially seeing a Middle Eastern |
| 0:33.8 | brand enter the mainstream I think got us really thinking. |
| 0:38.8 | Welcome to Breaking Beauty, the podcast all about the breakthrough people, products, and |
| 0:46.2 | moments in beauty. |
| 0:47.2 | We're your host Jill Dunn and Carleen Higgins. Welcome back to Breaking Beauty Podcast, it's |
| 0:55.0 | Wednesday and we are so pleased to be gracing your ears today. |
| 1:00.0 | I'm Carline. I'm here with my co-host Jill and we are two beauty editors turn |
| 1:06.8 | podcasters here to tell you what's good. That's right so every single |
| 1:12.0 | Wednesday we're delivering conversations on either damn good product reviews or we're speaking to key thought leaders in the skincare space or getting epic hair and makeup tips from the best in the skincare space are getting epic hair and makeup tips from the best in the |
| 1:25.0 | biz and of course since day one on the show we've been around for five years |
| 1:29.2 | we've always spoken to founders to get the story behind the best-selling product and today |
| 1:34.6 | that's what we're serving up. Yes and it's actually like we've never |
| 1:38.8 | really done this in breaking beauty history we have three sisters who are collectively the founders of the |
| 1:46.4 | smash hit beauty brand that's taking over Tik-Tok citizen cosmetics. |
| 1:51.4 | That's right and it's spelled citizen with no vowels so it's |
... |
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