The secret to Jeni’s renowned menu R&D

Take-Away with Sam Oches

Nation's Restaurant News

Business, Entrepreneurship

2.5 • 15 Ratings

🗓️ 29 October 2024

⏱️ 37 minutes

🔗️ Recording | iTunes | RSS

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Summary

In this episode of Take-Away with Sam Oches, Sam talks with Jeni’s Splendid Ice Creams CEO Stacy Peterson and director of innovation Beth Stallings. Jeni’s has made a name for itself with incredibly creative and indulgent ice cream flavors, including a seasonal rotation that gives the company a chance to take some big swings with flavor profiles. Sam joined Stacy and Beth in person at a scoop shop in Columbus, Ohio, to sample the new holiday collection and discuss Jeni’s approach to R&D.

In this conversation, you’ll find out why:

Seasonal menu innovation is a baked-in marketing strategy
Timing is everything in menu R&D
Food is closely linked to memory and has the ability to transport guests
You should think both big and small with new product development

Have feedback or ideas for Take-Away? Email Sam at [email protected].

Transcript

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0:00.0	Unlike CMMMS and vendor marketplaces, 86 Repairs doesn't profit from service companies and has only
0:06.2	comprehensive, unbiased market insights in the industry. Designed to help operators reduce costs,
0:12.2	minimize equipment downtime, and work with the best service companies. 86 repairs ensures staff
0:17.6	can stay focused on what matters, serving their guests. Learn more at 86 Repairs.com.
0:24.2	Hey there, welcome to Takeaway with Sam Ocas, a podcast from Nation's Restaurant News. I am Sam
0:29.5	Ocas editor-in-chief here at NRN, and this is the show where I give you an all-access pass to the
0:34.2	restaurant industry's most influential decision makers. This week, I'm talking
0:38.3	with Jenny's Splendid Ice Cream CEO, Stacey Peterson, and Director of Innovation, Beth Stallings.
0:45.2	As I'm sure you know, Jennings has made a name for itself with its incredibly creative and
0:49.8	indulgent ice cream flavors, including a seasonal rotation that gives the company a chance to take
0:54.9	some big swings with its flavor profiles. Jenny's this week is launching its holiday collection
1:00.6	with five new flavors, and I had the pleasure of joining Stacey and Beth in person at a
1:05.6	scoop shop here in Columbus, Ohio, to sample those flavors and to discuss Jenny's approach to R&D.
1:12.3	This conversation dovetails nicely with my conversation from last week with Sweet Green
1:17.2	co-founder Nick Jammit.
1:18.9	As similar to Sweet Green, Jenny's is deeply invested in the story that its menu is telling
1:24.8	customers, and it really leans into that for its marketing strategy. In this interview, you will learn more about why seasonal menu is telling customers, and it really leans into that for its marketing strategy.
1:28.8	In this interview, you will learn more about why seasonal menu innovation is a baked-in marketing
1:33.5	strategy, why timing is everything with menu R&D, and why you should think both big and small
1:40.2	with your new product development. By the way, if you want a glimpse at these flavors and you
1:44.9	want to hear more from Beth about the complex ingredients in each flavor, go subscribe to NRN's
1:51.1	Instagram account at Nation's Restaurant News, as we'll be releasing some video next week of our
	...

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