The Secret to Brand Building! (with The Skinny Confidential)

I’ve Got a Secret! with Robin McGraw

Peteski Productions, Inc.

Society & Culture

3.4 • 738 Ratings

🗓️ 17 June 2020

⏱️ 51 minutes

🔗️ Recording | iTunes | RSS

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Summary

Learn how to build a successful and cohesive brand from one of the best in the game: Lauryn Evarts Bosstick aka The Skinny Confidential! Lauryn talks about how she scaled her blog into a multi-category lifestyle brand spanning books, podcasting, Youtube, online guides, and more. She spills her best secrets for finding your niche, standing out among competitors, and building an engaged audience. Robin speaks to how she has been able to build multiple brands under the same umbrella, engaging and inspiring millions globally! You'll LOVE Robin's tips for working with your spouse and building the correct team around you. Stay until the end for healthy margarita recipes and a hilarious "This or That" game full of lifestyle tips! More info at www.ivegotasecretwithrobinmcgraw.com See omnystudio.com/policies/listener for privacy information. Learn more about your ad choices. Visit podcastchoices.com/adchoices

Transcript

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0:00.0	Ready to launch your business? Get started with the commerce platform made for entrepreneurs.
0:04.8	Shopify is specially designed to help you start, run and grow your business with easy customizable themes that let you build your brand.
0:12.5	Marketing tools that get your products out there. Integrated shipping solutions that actually save you time.
0:17.5	From startups to scaleups, online, in person, and on the go.
0:22.0	Shopify is made for entrepreneurs like you.
0:24.5	Sign up for your $1 a month trial at Shopify.com slash setup.
0:33.5	Happy Wednesday Secret Squad.
0:36.1	We're halfway through the week, and so it's time for a new episode of I've Got a Secret.
0:43.1	Today's episode is going to be so much fun. I have been so excited because I have the Lauren Everts Bostic dialed in with me remotely to talk about the secret to brand building.
1:00.1	So thank you so much for talking with me today, Lauren.
1:04.9	Thank you for having me. I'm so excited. Oh, listen, I'm so excited to. I've been really,
1:09.4	really looking forward to today. If you'll just give me a second, I really want to brag on you and tell all of our listeners all about you.
1:18.8	So, my pleasure. Everyone out there, I have to tell you, this is going to be so much fun today because Lauren is the founder of the skinny confidential, a very popular
1:31.3	lifestyle brand that started as a blog, but has expanded into books, YouTube, podcasting, and online
1:41.3	program guides. This brand focuses on wellness, which, of course, I love, beauty, and ways to live your
1:51.1	fullest life while keeping it real.
1:55.2	Now, what could be better than that?
1:57.7	Lauren, I just have to say that I love your Instagram. Thank you. That's so
2:04.5	nice. I'm addicted to it. And it's not just the photos, which are absolutely beautiful and captivating,
2:13.0	but also it's the captions, your copy, that are hilarious and so relatable.
2:20.5	That makes me feel very good because I do really put an emphasis on the captions.
2:25.4	I think the captions are like 80% of it.
	...

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