The Secret Strategist Behind The Biggest YouTubers

The Colin and Samir Show

Colin and Samir

Business

4.9 • 665 Ratings

🗓️ 9 April 2025

⏱️ 98 minutes

🔗️ Recording | iTunes | RSS

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Summary

Get better ideas for YouTube — https://www.colinandsamir.com/ideas This week on The Colin and Samir Show, we sit down with YouTube strategist Paddy Galloway — the mind behind 10 billion views annually on YouTube. Paddy shares behind-the-scenes insights on how top-performing videos come to life, what separates average uploads from breakout hits, and the exact frameworks that are helping small channels go viral. We dive into real-world case studies from creators like Johnny Harris and MrBeast to brands like Red Bull and the Philadelphia Eagles, analyzing what made those uploads explode. Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0	You are responsible for 10 billion views on YouTube. Is that right?
0:03.9	We added it all up in the history of me doing YouTube, probably pushing 50 billion views.
0:07.9	Wow.
0:08.4	Can you break down why that title thumbnail works?
0:11.7	I've never been more confident on uploading YouTube videos I was with that video.
0:15.3	Really?
0:15.7	But how we packaged it could be the difference between getting a couple million views and 28 million.
0:19.7	Brand YouTube channels are corporate video dumping grants.
0:23.5	I'm going to tell you guys the most recent upload to the Target YouTube channel.
0:26.7	Great.
0:27.3	Whoa.
0:28.5	Today on The Colin and Samir Show, we're joined by YouTube expert and strategist Patty Galloway.
0:33.6	Now, we first came across Patty Galloway as fans of his channel.
0:36.6	He was uploading breakdowns of creators
0:39.5	like Mr. Beast, KSI, and Ryan Treyhan, talking about why their channels were so successful.
0:44.9	Now, one of the most interesting things about Patty is not only is he working with creators on their
0:48.7	videos, he's also working with brands on their YouTube strategies. So, for example, he works directly with Red Bull
0:55.2	on their videos as well as the Philadelphia Eagles. It's one of the most fun parts of this conversation
0:59.5	is talking about how brands are going to now occupy space on YouTube. In this conversation,
1:04.7	we dive really deep into the strategies that top creators are using to grow their channels. We talk
1:09.5	about ideas and what makes a good idea for
1:12.2	YouTube, how to package it correctly, and we also talk about where YouTube is heading next. All right,
	...

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