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TED Business

The secret ingredients of great hospitality | Will Guidara

TED Business

TED

Ted Business Podcast, Ted Modupe, Business Leadership Podcast, Business, Ted Talks, Modupe Akinola, Ted Talks Business

4.01.3K Ratings

🗓️ 27 February 2023

⏱️ 18 minutes

🧾️ Download transcript

Summary

Restaurateur Will Guidara's life changed when he decided to serve a two-dollar hot dog in his Michelin-rated restaurant, creating a personalized experience for some out-of-town customers craving authentic New York City street food. The move earned such a positive reaction that Guidara began pursuing "unreasonable hospitality" full-time, seeking out ways to create extraordinary experiences and give people more than they expect. In this funny and heartwarming talk, he shares three steps to crafting truly memorable moments centered in human connection -- no matter what business you're in. After the talk, Modupe shares a collaboration-sparking activity to help you connect with the people you work with.



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Transcript

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0:00.0

At the end of each year, I choose a word that captures how I want to approach life in the upcoming year.

0:09.1

In 2022, my word was amazement.

0:13.7

I wanted to walk through life amazed at both the big and little wonders that were present all around me.

0:20.6

Like how in November we still had

0:23.0

leaves on the trees, or how my nephew finally beat me in one-on-one basketball. He's almost six

0:30.5

feet, and I knew it would happen one day, but it's been amazing to watch his skills progress

0:36.1

and his love of the sport rival mine.

0:39.6

Adopting a word and changing my perspective help make 2022 an incredible year for me.

0:46.4

And while I learned how to conjure up a feeling of amazement in myself,

0:51.1

I've been wondering, what are some ways we can amaze others?

0:59.7

I'm Madupa Akinola. This is Ted Business.

1:04.2

Our speaker today is author and restaurateur Will Godera.

1:08.8

He formerly co-owned 11 Madison Park, a Michelin-Star restaurant in New York City.

1:15.0

In this talk, Will explains how no matter what industry you work in, you can craft extraordinary

1:21.3

moments centered in human connection. Then after the talk, I'll share a process that can help you amaze people at work.

1:30.8

But first, a quick break.

1:38.2

For nearly a decade, I owned and operated a restaurant called 11 Madison Park. To give you some

1:44.0

context, if you don't know what that is,

1:46.0

11 Madison is a very fancy restaurant on the corner of 24th of Madison here in New York City.

1:51.2

I mean like very fancy.

1:53.3

We're talking servers wearing suits and ties like crisp, ironed white tablecloths,

1:58.6

more than 30 cooks in the kitchen, serving like 10, 15 course

...

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