4.8 • 770 Ratings
🗓️ 12 May 2020
⏱️ 30 minutes
🧾️ Download transcript
When pro sports organizations canceled games for the foreseeable future, players packed up and went home. But the Phoenix Suns carried on the season in an unconventional way: Streaming virtual games through NBA 2K20 on Twitch. They got the stream up and running overnight, and millions and millions of viewers tuned in. Kim talks with Suns Chief Marketing and Communications Officer Dean Stoyer about how they pulled it all together.
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0:00.0 | Hey, welcome to Commando on Demand Insider, your fast-paced weekly update straight from Kim's desk to your ears. |
0:08.1 | I'm Mike James, and in just a bit, imagine if you will, your company or your work and you're at home, |
0:15.8 | and you have to pass a time somehow, so you're doing something that actually takes your company to over 26 million |
0:24.9 | viewers. It happened. It's Dean Stoyer. He's the chief marketing and communications officer for |
0:33.7 | the Phoenix Suns. Yes, you know basketball. It's the Phoenix professional basketball team, the Phoenix Suns, and how they've exploded their viewership during the COVID crisis to more than 26 million views. The success they never saw coming. Also, we're going to need to put on our thinking caps because this guy is smart. |
0:57.7 | This guy is actually super smart. He's one of those brainiacs. Jim Collins is an MIT professor. |
1:05.5 | And they are in the fight against COVID-19. But beyond that, we're going to find out about the kind of |
1:13.0 | computers they use, the recent potential breakthroughs in diabetes, and the challenges on the |
1:19.3 | front line of a fight against COVID-19. It really is fascinating stuff. But again, hard to follow |
1:26.0 | along. You need to concentrate a lot because this guy is super smart. |
1:30.3 | And a real quick reminder, this is not the Kim Commando show. |
1:33.3 | Every week, Kim gives you the very latest in tech news, tips, DIYs, |
1:37.7 | and we take the questions on the Kim Commando show. |
1:41.3 | And that is available as a podcast. |
1:43.5 | You just want to go to get kim.com. If you'd like, |
1:46.1 | you can try it for free for 30 days. Just use promo code Kim. That's get kim.com and use promo code |
1:54.3 | Kim for your free 30 day trial. After that, it's $1.99 a month. All right, getting started here, |
2:00.4 | Dean Stoyer, |
2:01.2 | he's the chief marketing and communications officer for the Phoenix Suns |
2:05.7 | and how a small idea at the past the time |
2:08.5 | during the Suns viewership up to 26 million. |
2:13.5 | That's moments away on command of On Demand Insider. |
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