The Search to Understand Vaccine Hesitancy and Change Minds

KQED's Forum

KQED

Politics, News, News Commentary

4.6 • 656 Ratings

🗓️ 23 April 2021

⏱️ 55 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

More than half of American adults have now had at least one shot of a COVID-19 vaccine, but around 20% say they are still reluctant to to get the vaccine. To persuade the hesitant, health officials are turning to influencers on TikTok, Instagram and Twitter, and partnering with social media like never before to message younger, more diverse audiences and hard-to-reach communities. Well talk about vaccine influencers, what explains the high rates of vaccine hesitancy and the science of changing peoples' minds. Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0	Support for KQWED Podcasts comes from Landmark College, holding their annual Summer Institute for educators from June 24 through 26th.
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0:30.1	From KQED.
0:31.1	Thank you.
0:36.9	The From KQADE public radio in San Francisco, this is Forum.
0:46.9	I'm Scott Tong.
0:48.2	Even though COVID-19 vaccination rates are rising, some 20% of adults polled say they won't
0:53.6	or are unlikely to get a shot.
0:56.0	And health officials are turning to influencers on TikTok and Instagram.
1:00.0	Recognize this voice?
1:01.7	Vaccine, vaccine, vaccine, vaccine, vaccine.
1:05.4	I'm begging of you, please don't hesitate.
1:08.6	Vaccine, vaccine, vaccine, vaccine, vaccine.
1:12.7	Because once you're dead, then that's a bit too late.
1:16.7	We'll talk about vaccine hesitancy, social media, and the science of changing people's minds.
	...

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