Welcome to Entrepreneurs the Playbook, and I am super excited because when I get to talk about a topic that I love and a mirror in a synergistic aligned sport to life, I can't think of anything bigger and better to talk about in entrepreneurship than golf.

And Dr. Jeremy James is here.

The founder of Golf Forever, sounds like a dream, sounds like

heaven to me, golfing forever program, golfing forever, podcasts, play without limit show.

Welcome to Entrepreneurs the Playbook, Dr. Jeremy James. Thank you so much, David. Really happy to be

here and can't wait to talk about,

you know, how we can hopefully help everybody play golf forever is at least as long as they're

willing and able. You know, there's so many parallels between golf and life and, you know,

we'd love to live forever and at least we'd love to live healthy and happy for as long

as we could. And, you know, starting out, golf forever wasn't golf forever. It was actually

back forever. And how was the evolution of back forever aligned with golfing forever?

It's a great question.

And if you don't mind, David, I'll take you back one step further,

tell you how this whole thing started.

So I directed a clinic in Aspen, Colorado for over a decade.

And we were essentially the clinic of last resort for people struggling with chronic back pain.

And back when we were doing this a long time ago, we were one of only a handful of clinics in the

country that were taking the approach that we took to address chronic pain. And that was

essentially behavioral change. People would come out to my clinic and stay anywhere from a few weeks

to a few months with us. And we would look at all aspects of their life and their behavior and how

that contributed to this pain that they couldn't overcome. And these people had usually tried everything,

drug, surgery, you name it. We looked at how they moved, how they lived, how they carried themselves,

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