The Science of Feel (Dr Tom Waller) | BoF VOICES

The Business of Fashion Podcast

The Business of Fashion

Fashion & Beauty, Business, Arts

4.6 • 770 Ratings

🗓️ 16 April 2018

⏱️ 19 minutes

🔗️ Recording | iTunes | RSS

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Summary

Lululemon’s Dr Tom Waller explains why the way clothing feels matters as much as the way it looks on stage at #BoFVOICES.

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Transcript

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0:00.0	Hi, I'm Imran Ahmed, founder and CEO of the Business of Fashion, and welcome to the
0:07.0	B-OF podcast. Voices is the most stimulating gathering of fashion industry leaders on the planet.
0:13.0	What makes voices different is that we mix our industry with fascinating people from other sectors,
0:19.0	from the worlds of economics, activism, health and
0:21.9	wellness, medicine, film, philanthropy, technology, media, and so many more.
0:27.7	Fashion doesn't live in a bubble, nor should it.
0:30.4	This is one of the sessions from our 2017 gathering.
0:34.4	Earlier this year I had the opportunity to visit the headquarters of Lulu Lemon in Vancouver, Canada, where my family lives.
0:40.3	And I met Dr. Tom Waller, who leads the innovation space, which is called White Space at Lulu Lemon.
0:46.9	And as we got to speaking, he started talking to me about this concept that he's been working on for most of his career, the science of feel,
0:54.9	how the clothes we wear and how they make us feel can impact our performance.
1:00.2	As I'm sure you'll see, these are very powerful, interesting ideas for anyone who's interested
1:05.2	in fashion, because of course, fashion makes us feel.
1:08.2	So here's Dr. Tom Waller at Voices 2017 on the Science of Field.
1:15.2	Good afternoon, everyone.
1:18.0	So I kind of realized that this might sound like I'm going to give a science lesson.
1:23.0	Just a teeny tiny one.
1:25.5	So thank you for your patience.
1:26.8	And what we heard a lot about in sort in some of the conversations, particularly today,
1:31.3	was conversations around experience,
1:35.3	and in particular human experience.
1:37.3	And it's the human part of experience that I'm a little bit obsessed with.
	...

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