The ROI of creators is… 0?, and Brand trust: Why human attention beats algorithms

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Careers, Business, Marketing

4.6 • 1.3K Ratings

🗓️ 3 September 2024

⏱️ 17 minutes

🔗️ Recording | iTunes | RSS

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Summary

In episode #2812, Eric Siu and Neil Patel discuss the ROI of creators and influencers, the challenges of working with influencers, the effectiveness of micro and nano influencers, the importance of going where the attention is, the value of brand trust, and the impact of social media hate. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) TIME-STAMPED SHOW NOTES: (00:00) The ROI of creators is… 0? (07:11) Brand trust: Why human attention beats algorithms (16:42) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel X @ericosiu

Transcript

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0:00.0	Neil, did you know that ROI of creators is zero?
0:03.0	No, what do you mean by that?
0:05.0	Okay, so I was reading a thread.
0:06.0	This is interesting.
0:07.0	So, um, this person on threads, the first time sharing something from threads.
0:11.0	Rebel media.
0:12.0	I'm a social media manager for 18
0:14.1	hotels and restaurants in Germany, Sri Lanka, Maldives, and Thailand. I got back
0:18.6	from a hotelier's conference a few weeks ago, were collaborations with influencers and creators was a hot topic.
0:26.5	Let me tell you guys some key points.
0:28.4	And then before you come for me saying, I don't want, I don't work with the right people quote unquote please remember
0:34.0	that I've been doing this for over six years and I'm successful at my job because I
0:36.9	know what I'm talking about so this gets like 3,100 likes on it on and then like
0:40.8	a thousand comments so she's like like, okay, number one, the
0:44.4	are alive creators and influencers posting us on their stories is zero. People
0:49.0	genuinely just don't check things people promote anymore unless it's a very, very established long-term travel
0:54.7	content creator.
0:55.7	Even then, it's not what it used to be.
0:57.0	And by the way, she starts off with like none of the hotels I manage work with creators
1:00.0	anymore.
1:01.0	So they're done working with creators, right?
1:02.0	This is just hotels number two
	...

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