For me, a very core belief that has been, I think, intrinsic to at least the material success that we've experienced has been a belief that meaning is self-escribed.

So that there is no inherent meaning in the things that we do, or the actions we take, or the outcomes that happen, but only that which we ascribe to it.

The wealthiest people in the world see business as a game.

This podcast, the game, is my attempt at documenting the lessons I've learned on my way to building acquisition.com into a billion dollar portfolio.

My hope is that you use the lessons to grow your business, and maybe someday soon partner with us to get to a hundred million dollars in beyond.

I hope you share and enjoy.

I want to dive right in. If somebody is starting from scratch, what are the traits, skill sets that they should be cultivating in order to up the odds of their success?

They should focus on one thing, in general, rather than lots of different things that you're not sure about, because if you're starting out, everything looks like an opportunity.

The correct answer is all of them are opportunities, but all of them won't work unless you pick one.

You have to see note all the other mistresses. So boom, you pick one.

From there, I always say six figures sell something to someone. That's it.

If you want more details, sell something to someone, so it's one avatar, one product, one channel.

You don't have to figure out, how do I create 20 pieces of content across?

It's like, just pick one channel, one media source, whether it's Facebook Instagram, YouTube, whatever Twitter consistently start going on that.

Whether that's cold outbound, whether that's content, whether it's running paid ads, whether it's affiliates, word of mouth, whatever it is, and start reaching out to people there to start selling your stuff.

If you can just do that consistently, and I use something, what is the skill set that's going to make somebody good?

This is six figures still.

What's the skill set in that? Is it getting good at the outbound? Is it good at good at saying no to the other stuff? How do we translate that into a skill set?

You have to learn how to advertise, which I define as the process of making known.

So how do you let other people know about the stuff you sell? So you have to advertise. There's six ways to do it. I covered five just now.

So there's six ways you can do it. And then once people engage with whatever advertisement you have, you have to sell them.

So advertising is the first skill selling them is the second skill.

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