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History Daily

The Rise of the Volkswagen Beetle

History Daily

Airship | Noiser | Wondery

History

4.42.1K Ratings

🗓️ 17 February 2023

⏱️ 17 minutes

🧾️ Download transcript

Summary

February 17, 1972. The Volkswagen Beetle becomes the world's best-selling car, breaking a record held for decades by the Ford Model T.


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Transcript

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0:00.0

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0:03.7

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0:06.0

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0:20.7

It's February 17, 1939, at a motor show in the Mesa Exhibition Center in Berlin, Germany.

0:27.6

A journalist strokes his hand along the smooth bodywork of a car in the center of the busy

0:32.4

home. Next to him, a salesman runs through his pattern about the brand new model,

0:36.5

the Kadef-Bagen, an affordable and practical car that every German family will soon be able to

0:41.7

purchase. A journalist asks whether he can look at the engine, and without waiting for an answer,

0:46.9

lifts the hood. But there's nothing underneath, just an empty compartment. He furrows his brown,

0:52.5

asks if the car is just a dummy. The salesman laughs and backens the journalist to the rear of the

0:57.9

vehicle. He opens the trunk and points to the car's 25 horsepower engine. The journalist nods

1:04.8

and press by the innovative idea to put the engine in the back. He asks whether he can see the

1:09.6

engine running. The salesman looks unsure, but the journalist says he can't really give the car

1:14.1

a good report if he doesn't see it in action. After a moment's hesitation, the salesman fires the

1:20.8

engine up. The journalist smiles at the humming sound reverberating around the hall. People turn

1:25.8

their heads and stare, and after a few seconds, a red face deficious looking man bustles over.

1:31.8

The man pulls the journalist away from the car, and the salesman kills the engine. The journalist

1:36.7

starts to protest, but the man shushes him and tells him not to disturb the furer. He points across

1:42.5

the hall to a group of men in military uniform. At their center is the instantly recognizable leader

1:48.4

of Germany, Adolf Hitler. The Kadev Vagen is Hitler's passion project. He's here to enjoy

1:58.4

its official launch at the Berlin Motor Show and bask in the overwhelmingly positive reaction

2:03.1

the vehicle receives. The new car is an engineering triumph for Germany and the Nazi regime.

...

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